tag:blogger.com,1999:blog-40112192451609186632024-03-28T07:53:39.113+08:00TGIF Bazaars - Stir your ThoughtsTGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-4011219245160918663.post-90221130354593285432019-05-25T15:50:00.002+08:002019-06-19T15:15:25.298+08:00Bayfront Pop-up Market - Our honest observations and analysis.<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">EDIT :<br /><br />Footfall: From what we had noticed about the trends, Saturdays are the best, Sundays 2nd best and Fridays are mostly moderate, and may be described as good when there are special events on-going in the gardens.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Original post:<br /><br /><br />This is going to be very helpful to all vendors who participated if our opening edition, first and second month’s editions, particularly for those who are serious about making their businesses work, and for those who are considering participating in the Bayfront Pop-up Market, our regular weekend market at Gardens by the Bay.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">It’ll perhaps provide insights to you on ‘what went right’, ‘what went wrong’, and what you can do, moving forward.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Here’s what we observed about the vendors that did well, as well as the vendors who we thought had great products but didn’t do well. Their names have been omitted to protect their privacy. :p</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">1. Vendors with nice looking displays : there are a few vendors who took the trouble to colour coordinate their table cloth and shelving display. They also used warm yellow light to shine onto their products.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Their displays had height, depth and width. Some of them also took advantage of our poor tent structures and hung their displays across the tents (they brought along their own twine, or strings). Their table cloths were mainly earth / beige / soothing colours that overlaid our purple ones, and with the warm light this accentuated their products. The price range of their products? From $5 to $60.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">2. Vendors who were actively promoting. We had a vendor who sold delicious and unique snacks and they were actively promoting their products through sampling. That weekend they grossed a 4 figure sales. Their display was only so-so but they had pull up banners with them and had 3 persons running the sampling exercise.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We also had a vendor who apparently did well the first time, with sampling. But during the second time, they didn’t conduct sampling and so sales were low or almost non existent. We also noticed that their staff had sat comfortably behind their tables, probably enjoying the free wi-fi there. Oh, we saw a few vendors doing that.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">3. Vendors who showed that their hand made products, are hand made, by making them, or showing that they are making them, on site! A picture paints a thousand words, a moving picture paints a million. But because I cannot post their videos or photos here, you’ll have to bear with my writing. </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">This means that they also brought along some of their work tools so that can get some production work done during the lull hours.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">4. Sales promotion - freebie with purchase. We tested a program where merchants can give their customers a free ice-cream with a minimum purchase to be redeemed at our ice-cream redemption booth. This seemed to work in everyone’s favour as we have received a fair amount of coupons over the weekend. We will be tweaking the mechanics of this, so for folks who loved the program, it’s going to evolve. For other folks who’s wondering what is it about - sign up with our program and you will know.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">5. Vendors who had banners with them. This is eye-catching and helps with non-verbal communications with their customers. Banners can also help to draw attention to your booth.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">6. Our marketing plan - we can’t divulge too much of this because our competitors are watching us. :) For those of you who complained about footfall not enough, (but funnily, the vendors who did well also had the same footfall), this program is designed to bring footfall in. To find out, you’ll have to watch it unfurl. Bet some of you also had fun with our bubbles, yes?</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">7. Other factors that impact your sales positively or negatively would be your product selection - are you selling the right stuff? Are you pricing it right?</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Here’s what we observed about the visitors</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">More tourists than local visitors from our 1st regular edition 19 - 21 Apr right up to 17 to 19 May. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Our first opening edition where Mdm President was the GOH, naturally had more locals.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As for what type of tourists - HINT : READ THIS LINK:<br /><br />https://www.stb.gov.sg/content/stb/en/statistics-and-market-insights/statistics-and-market-insights-overview.html </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br />Come June we are expecting more locals as it’s the school holidays AND there’s Children’s Fest by Gardens by the Bay - Disney’s Toy Story is having a carnival at the Super Trees area!</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Come August there’s going to be National Day celebrations, and the Mid Autumn Festival light up there.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Come December there’s going to be Christmas Wonderland </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Not the mention the summer/winter breaks the other countries are having.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">That’s it for now!</span></span><br />
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com2tag:blogger.com,1999:blog-4011219245160918663.post-13586148503635415632018-09-14T00:54:00.001+08:002018-09-14T01:02:08.072+08:00What type of entrepreneur are you, really!?<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">A must-read for those who are new to flea market or any other forms of entrepreneurship.<br /><br />Lately we have been receiving questions by our vendors regarding entrepreneurship.<br />
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So we'd thought we'd like to share our points of view on this.<br />
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When you google 'What is Entrepreneurship?' this is the first answer:</span><br />
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<span data-dobid="hdw">entrepreneurship</span></div>
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<span class="lr_dct_ph XpoqFe">ɒntrəprəˈnəːʃɪp/</span><span class="lr_dct_spkr lr_dct_spkr_off" data-ved="2ahUKEwiptOGxsbjdAhUE4o8KHfxxDwoQlfQBMAB6BAgEEAg" jsaction="dob.p" style="display: inline-block; height: 16px; margin: 0px 2px 4px 5px; opacity: 0.55; vertical-align: middle; width: 16px;" title="Listen"><input height="14" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAA4AAAAOCAQAAAC1QeVaAAAAi0lEQVQokWNgQAYyQFzGsIJBnwED8DNcBpK+DM8YfjMUokqxMRxg+A9m8TJsBLLSEFKMDCuBAv/hCncxfGWQhUn2gaVAktkMXkBSHmh0OwNU8D9csoHhO4MikN7BcAGb5H+GYiDdCTQYq2QubkkkY/E6CLtXdiJ7BTMQMnAHXxFm6IICvhwY8AYQLgCw2U9d90B8BAAAAABJRU5ErkJggg==" style="font-family: arial, sans-serif; font-size: small;" type="image" width="14" /></span></div>
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<i>noun</i></div>
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the activity of setting up a business or businesses, taking on financial risks in the hope of profit.</div>
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<span class="vmod">"the new business opportunities have encouraged entrepreneurship on a grand scale"</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">There would be other answers that would pop up, from <a href="https://en.wikipedia.org/wiki/Entrepreneurship" target="_blank">Wikipedia</a> , from Youtube and all, but it is pretty clear that in additional to financial risks entrepreneurship also involves hard work - it could be either mental and/or physical.<br />
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And of course, because there are risks, there are therefore no guarantees that your entrepreneurship venture will be profitable. </span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">This includes the programs and advertisements you see on social media and Whatsapp messages that 'guarantees' you wealth and 4,5,6 figures income (that you sometimes have to pay an arm and a leg to discover their 'secrets', that will also require you to put in your fair share of hard mental and/or keyboard work - of which you may not also achieve the 'guaranteed profits' they sold you into).<br /><br />Ahem... we'd like to take this opportunity to promote our FREE e-book (no-frills reading nor complicated download processes or sales funneling you would be subject to) that you can purchase at $0.00 <a href="http://www.tgifbazaars.com/" target="_blank">here</a> !<br /><br />Read it. Read it again and again. </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We've written the book and made it easy for you to read and understand what flea market entrepreneurship entails,and what strategies you can use to help improve your business (note : 'helping to improve' doesn't guarantee you profits).<br /><br /><br />Bookmark this blog, and check back to see what new stuff we're sharing.<br /><br /><br />What kind of entrepreneur are you?</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Let's find out - click on the links below - all of them if you'd like, and discover for yourself. These tests / articles are from reputable sources.<br /><br /><a href="https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/business-assessments/pages/self-assessment-test-your-entrepreneurial-potential.aspx">https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/business-assessments/pages/self-assessment-test-your-entrepreneurial-potential.aspx</a></span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.entrepreneur.com/article/247560">https://www.entrepreneur.com/article/247560</a></span><br />
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<a href="https://www.forbes.com/sites/larrymyler/2012/09/19/want-to-be-an-entrepreneur-take-this-test-to-see-if-youre-ready/#326c0e0a4f7a"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">https://www.forbes.com/sites/larrymyler/2012/09/19/want-to-be-an-entrepreneur-take-this-test-to-see-if-youre-ready/#326c0e0a4f7a</span></a><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Have fun taking the tests! You might discover parts of yourselves you never knew! </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Remember, there are NO RIGHT NOR WRONG answers to these (psychometric) questions!</span><br />
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com1tag:blogger.com,1999:blog-4011219245160918663.post-6487694401711595872018-08-29T14:14:00.003+08:002018-08-29T15:15:42.356+08:00How to get more likes and shares for your posts FREE of charge?<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">The short answer is : Teamwork.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">What groups of influencers are paid by advertisers to do is basically to post advertisements and messages to their followers and fans on Instagram, Facebook, websites, blogs or other media where followers can be amassed.<br /><br /><br />These group of influencers work in a team (some people call them Internet Brigades) and all of them would coordinate their efforts to 'like share, post' and make comments at a pre-arranged date and time.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The stuff they publish tend to arouse curiosities, with catchy headlines and sometimes controversial, and this is what we call 'click baits', because such articles attract eyeballs and clicks.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">But, if you're reading this as a popup market vendor, chances are you won't want to be paying for online exposure because you aren't sure how it's going to direct benefit you and grow your sales.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">So TGIF Bazaars has devised a collaborative approach - for every edition of every market we put together, we encourage all vendors to 'like, share, comment and post' one another's social media posts. <br /><br />Your links should be shared in telegram chatgroups (don't worry your mobile phone won't be seen by others) created specifically for each event.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">TGIF Bazaars would also do the same for all your links, so you can leverage our fan and follower base. Sometimes we will also invest in paid advertising for the events.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Now isn't this a compelling reason for you to begin or expand your social media marketing efforts?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><br /><br />Here are some tips on what can you specifically post - you know by sharing your generic social media link there's not much value you can get:<br /><br /><br />1. Sales Promotion centric - you can post something that promotes your sales - e.g. discounts, free gifts for first xx customers - there is an intent for you to increase your sales.<br /><br />2. Marketing centric - this is to increase your own fan base, e.g. like and share your page or link to get discounts etc - there is a call to action.<br /><br />3. Brand centric - tell customers about yourselves, your causes, your business stories etc - there is an intent to build or improve your reputation.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">4. The rest is up to your imagination.<br /><br />So start racking your brains and see what kind of wonderful posts you can create so we, the community can share them with everyone else!<br /><br />Next post, we'll be sharing on hashtags #<br /></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Yours truly</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Diana<br />Add me as friend on facebook: </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.facebook.com/tgifpopupmarkets">https://www.facebook.com/tgifpopupmarkets</a></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com1tag:blogger.com,1999:blog-4011219245160918663.post-80153885688533493212018-07-19T00:03:00.000+08:002018-07-26T22:18:48.958+08:00Secrets to making more money in Pop-up Markets!<br />
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<span style="background: white; color: black;"><span style="font-family: "verdana" , sans-serif;">Selling at pop-up markets such
as flea markets doesn’t just mean clearing out some pre-loved junk from your
cupboard, throw them onto a table, hope that people will buy from you (and
laugh your way to the bank).<br />
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You can actually build a business around selling stuff (pre-loved, new and
things that you make) at pop-up markets. <o:p></o:p></span></span></div>
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<span style="background: white; color: black;"><span style="font-family: "verdana" , sans-serif;">But you’ll need some business
marketing and sales tips to really increase your sales and profits going
forward.<o:p></o:p></span></span></div>
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<span style="background: white; color: black;"><span style="font-family: "verdana" , sans-serif;">Here are <b>10 practical tips
</b>that help you increase your sales at pop-up markets, making your business a
great(er) success!<br /><br />Like they always say, the journey of a thousand miles begin with a single step, and there are different routes to success!</span></span><br />
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<span style="background-color: #ffe599; font-family: "verdana" , sans-serif; text-indent: -18pt;"><span style="font-size: small;"><b>1. Be Present Online, in social media platforms such
as Facebook or Instagram pages, or Selling Apps such as Carousell.</b></span></span></div>
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<span style="background: white; font-size: 12pt;"><span style="font-family: "verdana" , sans-serif;">In today’s time and age, having
an online presence is a must because so many consumers go online to search for items
to buy. So don’t miss out on this and ride the trend!</span></span></div>
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Since so many consumers use Facebook and Instagram already, it would be natural
to use these platforms to connect with potential customers. Managing your
social media account is time consuming so if you haven’t got too much time. So focusing
on using Facebook (because it has more functions than Instagram at the moment)
first, when starting your online presence. <o:p></o:p></span></span></div>
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<span style="background: white; font-size: 12pt;"><span style="font-family: "verdana" , sans-serif;"><br />
Create a separate personal account (if you wish to separate this with your
existing one) with a professional business name, add friends, join groups, and
then post photos of your products, articles, write ups, comments. You
may also eventually create a business page through your personal account.<o:p></o:p></span></span></div>
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<span style="background: white; font-size: 12pt;"><o:p><span style="font-family: "verdana" , sans-serif;"><br /></span></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-size: 12pt;"><span style="font-family: "verdana" , sans-serif;">Tip for Facebook Personal
accounts: Join groups, add friends, ‘like and share’ posts that are funny,
meaningful, interesting and especially those that contain videos or images. Add
on a two or three liner comments when sharing.<br />
<br /><br />
</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-size: 12pt;"><span style="font-family: "verdana" , sans-serif;">You can also invite your Facebook friends and followers who are online
potential & existing customers to visit you at your pop-up market booths.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-size: 12pt;"><o:p><span style="font-family: "verdana" , sans-serif;"> </span></o:p></span><span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "verdana" , sans-serif;"><span style="background: white; font-size: 12pt;">Throughout the week leading up
to your pop-up market appearance, you can entice people on social media to shop
with you by posting images of the items that you’ll be offering for sale. If
they’re interested in something new they’ve seen on social, they are likely to
show up that weekend at the market to buy it.</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "verdana" , sans-serif;"><span style="background: white; font-size: 12pt;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "verdana" , sans-serif;"><span style="background: white; font-size: 12pt;">Operate this account as you
would with do with existing personal one(s). Give your business a personality,
so that it can eventually be the brand identify for your business that will set
you apart from competitors.<br />
<br />
For a start you can add us as a friend once you’ve created your account: </span><span class="MsoHyperlink"><span style="background: white; font-size: 12pt;"><a href="https://www.facebook.com/tgifpopupmarkets">https://www.facebook.com/tgifpopupmarkets</a><b> </b></span></span><span style="font-size: 12pt;">and like
our business page at <a href="http://www.facebook.com/bazaarsINSingapore">www.facebook.com/bazaarsINSingapore</a>.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="font-family: "verdana" , sans-serif;"><span style="background: white; font-size: 12pt;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="font-family: "verdana" , sans-serif;"><span style="background: white; font-size: 12pt;">If you do eventually build your own website using
a platform such as </span><span style="font-size: 10pt;"><a href="https://shareasale.com/r.cfm?b=358504&u=1421606&m=37723&urllink=&afftrack"><span style="background: white; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">weebly.com</span></a></span><span style="background: white; font-size: 12pt;">, (click on the link to sign up, you can create a
free website) you might want to learn a bit about search engine optimisation
that will help your website and products gain visibility.<o:p></o:p></span></span><br />
<span style="font-family: "verdana" , sans-serif;"><span style="background: white; font-size: 12pt;"><br /></span></span></div>
<span style="background-color: #ffe599; font-family: "verdana" , sans-serif; font-size: 12pt;"><b>2. Have a good mix of products - Sell what you want to sell + sell what people want to buy!</b></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">If you really want to treat this as a sustainable
business, the sales numbers have to make sense to you. <o:p></o:p></span><br />
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">We all like to think that whatever we want to
display in our booth is what people want to buy. <span style="mso-spacerun: yes;"> </span>Is this the case?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">A few lucky ones will hit jackpot.<span style="mso-spacerun: yes;"> </span>But many others will not.<span style="mso-spacerun: yes;"> </span>So if you really want to see profits rolling
in, you would have to include selling products that people want to buy – this
means you need to do spend time to do some research.<o:p></o:p></span><br />
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">There are many ways, such as going online to
conduct desktop research relying on secondary data; or visit other markets and
venues yourself to observe and learn what products move through field research.<br />
<br /><br />
</span><br />
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">Some venues come with the same group of shoppers going back repeatedly, some
come with fresh shoppers going there sporadically or on ad-hoc basis – usually
for specific reasons. So what does it mean to you?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">Display and sell the same merchandise to the same
shoppers, or display and sell the same stuff to different shoppers, or display
and sell different stuff to the same shoppers? <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">We concluded that for your business to do well, there has to be <u><b>a mix</b></u> of
stuff-you-want-to-sell + stuff-people-want-to-buy + stuff that attracts
attention or opens conversations (that people may not want to buy, but love to
see, we call them props)) displayed in your booth</span><br />
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br />
<br />
This was what we had learnt when we sold products ourselves.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">For example, at your booth you may put 55% of
stuff you want to sell + 40% of stuff you know will be a hit with your regular customers
+ 5% props, or 80% of stuff targeted to new customers and 20% targeted for
regular customers or in any other proportions. <o:p></o:p></span><br />
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="background-color: #ffe599;">3. Make your
booth or stall attractive and different from the others</span><span style="background-color: white;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Your booth can also be a
selling point for potential customers. So don’t make it just look the same as
everyone else’s. If you are outdoors and have a choice, choose the organisers
with orange canopies (Heh) instead of those dull red, blue or red ones. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Making your booth look nice and
eye-catching can cause shoppers multiple rows away or elsewhere to notice your booth
and make a point to stop by.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">So consider investing in
decorating your booth using banners or other props, such as:<br />
<br />
Portable Roll up Banner : designing an attractive pull up banner that you can
place at your booths, include your logo, social media links, websites, QR codes.
<br />
<br /><br />
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Props: using props to create talking points with your customers, such as
flashing LED lights, other display props like vintage typewriters, bird cages,
or quirky toys – your imagination’s the limit – but make it relevant, make it a
conversation opener with your customers, we also mentioned about this in point
2 above).</span></div>
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<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH-a0WFBuqysXAveGB3NbguJAAosF1EZ03ffaljd7RQ_uXPCNb9H9K8HdHp7QaP9G1Cl21IryI6CFO4npTVNeY_vEYXD8PCUXz-YI-uZUJT4VU2iSqMx6pFBdCmFiVKBJk9ylfhyo3JzvX/s1600/craft-fair-booth-idea1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="428" data-original-width="640" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH-a0WFBuqysXAveGB3NbguJAAosF1EZ03ffaljd7RQ_uXPCNb9H9K8HdHp7QaP9G1Cl21IryI6CFO4npTVNeY_vEYXD8PCUXz-YI-uZUJT4VU2iSqMx6pFBdCmFiVKBJk9ylfhyo3JzvX/s640/craft-fair-booth-idea1.jpg" width="640" /></a></div>
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<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
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<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtrHoXGsnOduee2U1TN1zkAvCDLYXX3akqT5OiHfgYOuzwdeCCeAm5Oj9GqXRnoOhyphenhyphenHv1k-Ip5bDB-3aYeNxUyQ7wUvu1Is7VhbL-p_WqR0pVxmgip4_EZwMSttGRFlKMmz1kBemtEqoL_/s1600/Indoor+Flea+mood+board+13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="342" data-original-width="474" height="460" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtrHoXGsnOduee2U1TN1zkAvCDLYXX3akqT5OiHfgYOuzwdeCCeAm5Oj9GqXRnoOhyphenhyphenHv1k-Ip5bDB-3aYeNxUyQ7wUvu1Is7VhbL-p_WqR0pVxmgip4_EZwMSttGRFlKMmz1kBemtEqoL_/s640/Indoor+Flea+mood+board+13.jpg" width="640" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Still no idea on what to do? Just Google for the images using 'attractive flea market booths' to get inspired!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="background-color: #ffe599;">4. Sell More
by Appearing Regularly at the Same Markets</span><span style="background-color: white;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">You can also garner repeat
business even from those who don’t follow you on social media simply by being
consistent. If someone collects a particular item that you specialize in,
maintain a consistent appearance schedule so that they know where to find you
when they’re ready to shop. That doesn’t mean you have to only ever sell your
items at one location, but you could have a consistent schedule where you sell
at the same market every Sunday or on the first weekend of every month. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">There are pros and cons by
being consistent in the same markets, but we mentioned earlier that some venues
have got fresh faces (shoppers) most of the time, some venues have got regular
faces all the time.<br />
<br /><br />
Your strategies for each type of venue will naturally have to be different.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br />
If you participate regularly at a market with regular shoppers, your products may
not interest them after a while. So you
might want to refresh your products from time to time and display something new
products.<br />
<br />
The advantage of being a regular participant here is that you can invite your
social media customers to visit you and collect merchandise they purchased
(they can save on postage), and you can also invite the shoppers there
(potential new customers) to visit your social media / e-commerce page (where
can they purchase even after they have left your booth). <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p><br /></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">As a tactic to drive both
online and popup market booth sales, you can set aside some products exclusive
for online purchases, and some for face to face purchases. You might also wish
to work in some discounts as a form of promotion for your products.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br />
Another advantage of participating regularly, you also get a chance to create a
brand for your business, harvesting the synergies of online and physical
presences.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br />
Regular participation in a market with fresh shoppers, and having the same
range of products would be fine, because to the shoppers, it would be
refreshing to them anyway. But if this is a market with regular shoppers, you
would have to keep the popup market shopping experience refreshing for them –
this could be in the done if you refresh your products, booth displays
decoration, music etc.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><br />
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">By the same token, some merchants participate in different markets, going on a
circuit of markets because they would like to keep the products that they have
been selling (whatever the mix is) relatively new to each market.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="background-color: #ffe599;">5. Make
yourself easily contactable by customers : Have your Name Cards Easily
Accessible</span><span style="background-color: white;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">Some customers at pop-up
markets might not be ready to buy from you even if your booth looks great and
your products are awesome. So you should give them an easy way to connect with
you later. Provide business cards that passers-by can pick up so that if they
see something they like, don’t buy it, but return home and decide they want it,
they can reach you and make the purchase. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">Have QR codes that customers
can scan to immediately like and follow your social media pages with their
smart phones.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">You can also offer shipping as
an option so that those customers don’t have to make a return trip. In
addition, provide your social media, or e-shop (or website) links so they can
follow you from market to market each week. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="background-color: #ffe599;">6 Give your
customers good deals!</span><span style="background-color: white;"><o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">We can narrow down the type of
customers (i.e. people who buy from you) to TWO types: <br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">First, the regular and repeat
customer and;<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Second the one-off customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Depending on what you sell, and the constraints
you have, you can encourage that repeat business even more by offering deals to
loyal customers.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">If someone purchases from you every week or
month, and they’ve done so at least three times, make the first move by giving
them good discounts. You may get a bit less for the item than you intended, but
you will sell more in the long run because they’ll be sure to keep purchasing
from you if they feel you’re treating them like a special VIP customer.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br />
If someone is likely to be a one-off customer, you can bundle products as a
package deal, for example if you sell ladies’ fashion, you might want to offer
a complimentary piece of costume jewellery at 50% off, or for free! <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">You can also offer special
discounts to your social media followers to encourage repeat customers. For
example, if you’re selling at a particular market on Saturday, blast that out
to your followers and provide them with a 20 percent discount offering if they
mention your social media post, or show that particular post to you. On site, if there are curious customers who
happen to overhear about that 20 percent discount, just ask them to visit your
social media page, like and/or follow, and they get that discount as well!<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">In addition, your followers who
may not have intended to go to the market that weekend may be enticed to go if
they know a 20 percent discount is waiting for them.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><span style="font-size: 12pt;">Whatever deals you offer, just make sure your costs are accurately calculated!</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="background-color: #ffe599;">7. Price
Display Tactics</span><span style="background-color: white;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Whilst we’re talking about offering deals such as
50% off, why not have some products that are priced really cheap placed and
scattered across other products that are pricer? <br />
<br /><br />
We recommend you place these cheaper products with larger sized priced tags at
eye levels (if you don’t use price tags, use price signs instead) to the left,
right and centre of your product displays.<br />
<br /><br />
If you visit a stall yourself, what are the chances that you would look into the
centre of the product display first, followed by the left, and then right? </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">After which you would then walk to the next booth? </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">If you agree with us, then it would make sense
for you to use the left-right-centre tactic for price tags / signs displays. Yes?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Why? </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Human Beings tend to read from from left to
right, and then move on to the next line.</span><span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">
</span><span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Whilst no research has been done on this, it becomes a matter of habit
after years of reading in class.</span><span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"> </span><span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">So when
the customer looks into the centre, he sees a cheaper price tag, when he looks
to the left, he sees another cheaper tag, and when he moves to the right after
he’s done browsing, he sees the final cheaper price tag.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">What are the chances that he or she will think your products are reasonably priced?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">“The Yeekea Effect”<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Look at these photos, what can you make out of them?</span></div>
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<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMoYNngqBn2Yq_3TJuflm4nX4_SuKVr1SkIWgVQGHf9uwQr6DftknrshD0eWbphP1xzAHaFl2yByJGWehvWaJStHNssktEXQ5Al5ZHKo0FlE59rIbl2vJhHP_XOcwy2U-0Ga8PPRfyraMC/s1600/WhatsApp+Image+2018-07-18+at+11.34.07+PM%25283%2529.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="768" data-original-width="1024" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMoYNngqBn2Yq_3TJuflm4nX4_SuKVr1SkIWgVQGHf9uwQr6DftknrshD0eWbphP1xzAHaFl2yByJGWehvWaJStHNssktEXQ5Al5ZHKo0FlE59rIbl2vJhHP_XOcwy2U-0Ga8PPRfyraMC/s640/WhatsApp+Image+2018-07-18+at+11.34.07+PM%25283%2529.jpeg" width="640" /></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibOZGMB_igUd9JB8B_uGcAr5PbUBC-r0ybQGhlq7o23H68s7z7HMgqep1Arqn9G_FKhEmfUljhcUk7SMTuWaLVVRyCcxv0mHlJtG4H1nLlvW_lnisW1vaMpBjczIOk1EuXaSpOmmBzLaqL/s1600/WhatsApp+Image+2018-07-18+at+11.34.07+PM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="768" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibOZGMB_igUd9JB8B_uGcAr5PbUBC-r0ybQGhlq7o23H68s7z7HMgqep1Arqn9G_FKhEmfUljhcUk7SMTuWaLVVRyCcxv0mHlJtG4H1nLlvW_lnisW1vaMpBjczIOk1EuXaSpOmmBzLaqL/s640/WhatsApp+Image+2018-07-18+at+11.34.07+PM.jpeg" width="480" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg23ExgMXdCMYein96W-RM4S9gOF8UMJFLoQ2w1ft6F5anfvGxLmmBR0GgNWmIbKcNsQjWAGY-eiv3CAvUB8iveS-RVWcl-NOw78iK9cUiGwZwmJOmTtt6x6VVWWFAfoSaMBltcdgXFkW8_/s1600/WhatsApp+Image+2018-07-18+at+11.35.16+PM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="768" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg23ExgMXdCMYein96W-RM4S9gOF8UMJFLoQ2w1ft6F5anfvGxLmmBR0GgNWmIbKcNsQjWAGY-eiv3CAvUB8iveS-RVWcl-NOw78iK9cUiGwZwmJOmTtt6x6VVWWFAfoSaMBltcdgXFkW8_/s640/WhatsApp+Image+2018-07-18+at+11.35.16+PM.jpeg" width="480" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Amidst their pricier furniture such as cabinets and wardrobes we see a generous sprinkling of cheap items.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">How many of us walk away from Yeekea furniture
store (yes, imagine it’s the one that originated from a Nordic country in
Europe with the yellow and blue logo) happy that we just spent a few hundred
dollars over what we could get for cheaper elsewhere, only to go back to Yeekea
on another day to buy even more products that we’re happy to pay more for?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-size: 12pt;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="font-size: 12pt;">The first and last things we see in any Yeekea store are the best deals. $2 for a
plastic photo frame at the entrance (or other cheaply priced items) $2.00 for a hot dog and drink combo meal at the exit? </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZI4gU8y-LEzk9pRXLYI5gzCzSVbLHVt1O_4ZBsc71BNBR85GU-7K4lS3OsRQE0Wyyc5s2hCb48rcW8_fqWEkxciZpcSXbkAP5q5Yapmo_C84MzHb93t5cZwZ5c8JJPVdxE_eAB3SEkwUP/s1600/WhatsApp+Image+2018-07-18+at+11.34.07+PM%25281%2529.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="768" data-original-width="1024" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZI4gU8y-LEzk9pRXLYI5gzCzSVbLHVt1O_4ZBsc71BNBR85GU-7K4lS3OsRQE0Wyyc5s2hCb48rcW8_fqWEkxciZpcSXbkAP5q5Yapmo_C84MzHb93t5cZwZ5c8JJPVdxE_eAB3SEkwUP/s640/WhatsApp+Image+2018-07-18+at+11.34.07+PM%25281%2529.jpeg" width="640" /></a></div>
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<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Whilst queuing to pay for our purchases we are
exposed to a super large banner that says ‘Hot Dog $1’. After our purchases,
large signs of great deals are shown into our faces – hot dog + drink $2.00!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR6USTAOJsuph-p2sAc3hI31HqsOJUP5E3RnITuCuZAs7rQX7eJx89-9ZeLfNgqvMJaflOtYB07CKu9utPh0CWPQyE-1ROxefWx7aa1DDNYJrST1gczzrWIUPbyRRb1sKbWcR4oXpFxo9q/s1600/WhatsApp+Image+2018-07-18+at+11.32.23+PM.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="768" data-original-width="1024" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR6USTAOJsuph-p2sAc3hI31HqsOJUP5E3RnITuCuZAs7rQX7eJx89-9ZeLfNgqvMJaflOtYB07CKu9utPh0CWPQyE-1ROxefWx7aa1DDNYJrST1gczzrWIUPbyRRb1sKbWcR4oXpFxo9q/s640/WhatsApp+Image+2018-07-18+at+11.32.23+PM.jpeg" width="640" /></a></div>
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<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Whatever negative emotions or feelings that were
generated when paying for that hundreds of dollars, some may even spend a few
thousands would have been neutralised by these great deals. Oh, they have a
great family restaurant too with very reasonable menu prices.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">
<br /><span style="font-size: 12pt;">And we go back there regularly don't we, and every time we leave, we leave happily. Well, with the tactics they use, why wouldn't we?</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">
</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Can you create a ‘Yeekea effect’ with your popup
market booth that translates into sales for your business? You bet!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<span style="background-color: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><b><span style="background-color: #ffe599;">8. Sell More
by Providing Many Payment Options</span></b></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Pop-up market customers have a
huge variety of different payment preferences. Some want to pay with credit
cards, some with cash, and some with e-wallets. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">If you can give customers
options, you’ll be more likely to increase your sales over the course of each
day. That means using payment gateways such as Paypal that also accepts credit
card payment, getting yourself registered as merchants of e-wallets such as DBS
Paylah, and also having enough change for people who just want to pay in cash.<br /><br /><br />Oh, if you're a POSBANK or DBS Account savings account holder you can download Paylah! here! <a href="https://www.dbs.com.sg/personal/promotion/paylah-mgm">https://www.dbs.com.sg/personal/promotion/paylah-mgm</a></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
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<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.dbs.com.sg/personal/promotion/paylah-mgm" target="_blank"><img alt=" Earn $5 when you activate PAYLAH using this code : TGIZTN571" border="0" data-original-height="609" data-original-width="775" height="500" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwsto0dDcmyUjumiAKUC_gtO89HPTqIubLyT4v6L7bn0bglN0MrFjB_sOVveErYrRT9_-KMUPwL7KGH6bgwYPyoRlYzmvV-0TC97QfoZMb3fXEJChrWe2XUddXZ2xb2-gh6CBDCba7-3I6/s640/Earn+S%25245+for+every+friend+you+refer+to+PayLah%2521+_+DBS+Singapore+-+Google+Chrome+2018-07-18+23.19.52.jpg" width="640" /></a></div>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b style="mso-bidi-font-weight: normal;"><span style="background-color: #ffe599; color: black; font-family: "verdana" , sans-serif; font-size: 12pt;">9. It’s about
the experience – bargaining is fun (to the shoppers)</span></b><span style="color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt; letter-spacing: 0.45pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">Regardless if you have
price-tagged your products or not, Bargaining is a huge part of running a
pop-up market business. Whether the shoppers realise it or not, it comes to
them as an instinct to bargain and get a few cents or dollars off the price
tags. And if they do it, they walk away satisfied and contented – with the
impression they got a good deal!<br />
<br /><br />
</span></div>
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<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">While you don’t have to accept every single offer that comes your way, at least
being open to reasonable offers can help you increase sales and clear up space
for new inventory. The longer you hold onto things, the less space/money you
have to acquire new things to offer for sale, and the more your money is tied up
in inventory that isn’t selling.<o:p></o:p></span></div>
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<br /></div>
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<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
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<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">So what you can do is price-tag
your products slightly above your targeted selling price, and allow some room
for discounting.<o:p></o:p></span></div>
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<br /></div>
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<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">BUT never ever offer a discount
as an opening line. Psychologically it tells the customer that your prices are
marked up to be discounted, making this a cheap tactic.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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<span style="color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;">Note: <span style="background: white;">Some of the
shoppers are also savvy sales people who do the same as what we’ve described
above. So you have to be prepared to say ‘no’ to business if the bottom-line
isn’t attractive enough.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="color: black; font-family: "verdana" , sans-serif; font-size: 12.0pt;"><o:p><br /></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 13.5pt;">
<b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><span style="background-color: #ffe599;">10. Approachable
Body Language and other visual cues.</span><span style="background-color: white;"><o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">At a pop-up market, you are the
literal face of your business. People will be more likely to stop and look at
your products if you look friendly and approachable. And if they stop and look
at your products, they’re more likely to buy. If you are sitting and do not
smile or attempt to engage passers-by, they will actually pass you by.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Don’t look as if as you’re
itching for a fight. If you’re a smoker try to get rid of smokers’ breath.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Dress to the theme of your
booth – if you’re dealing with vintage products, you might wish to dress to the
theme, for guys you might want to look unshaved, or for ladies that sell
cosmetics you might want to apply some cosmetics. For merchants dealing with
kids products you might want to dress in bright colours adjourned with cartoon
characters. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: white; font-family: "verdana" , sans-serif; font-size: 12pt;">Last but not least, TALK to
your customers. Don’t start by asking ‘May I help you?’ Instead, start talking about the features
and/or benefits of the products he or she is eyeballing at. (Yes it also means you need to know your
products well).<o:p></o:p></span></div>
<br />TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-10948463369436040272017-11-04T18:30:00.001+08:002018-10-23T15:01:04.470+08:00How your home-based food business can participate in flea markets<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a;">We wrote about this before, and for the benefit of the multiple inquiries we've received lately on food products in our flea markets, we thought we should re-share this.<br /><br />So If you are thinking of being a home-based food entrepreneur, and you're thinking of improving your business. Here's what you can do:</span></span><br />
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a;">In order for any merchants to sell food at flea markets, bazaars, trade fairs and events in Singapore, this is what you must know about Singapore regulations so that you do not violate them:</span><br style="background-color: white; color: #2a2a2a;" /><span style="background-color: white; color: #2a2a2a;"><br /></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a;">1. NEA Regulations pertaining to merchants selling food and food hygiene;</span><br style="background-color: white; color: #2a2a2a;" /><span style="background-color: white; color: #2a2a2a;">2. Restrictions of Home Base Business scheme;</span><br style="background-color: white; color: #2a2a2a;" /><span style="background-color: white; color: #2a2a2a;">3. Your Organiser's own operating policies</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="background-color: white; color: #2a2a2a;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a;">This is going to be wordy, but trust us you </span><span style="background-color: white; color: #2a2a2a;"><strong>MUST</strong> know this if you are a food entrepreneur participating in flea markets and bazaars</span><span style="background-color: white; color: #8e8e8e;">.</span></span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Under Section 35 of the Environmental Public Health Act, Chapter 95, no person shall promote, organise or stage any temporary fair, stage show or other such function or activity without first obtaining a permit from the Director-General of Public Health.</b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;"><strong>1. NEA REGULATIONS AND THE LAW </strong><br /><br />NEA is the final government organisation to give their approval before <strong>Organisers </strong>can be allowed to stage any temporary fair, stage show or other function or activity.<br /><br />Before this permit can be issued by NEA, here are the documents from other government agencies / organisations NEA must see that Organisers must produce:<br /><br /><strong><u>Approvals from:</u></strong></span></div>
<ol style="background-color: white; color: #8e8e8e; font-size: 15px; list-style-position: outside; margin: 5px 0px; overflow: hidden; padding: 0px 0px 0px 2.3em;">
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Fire Safety & Shelter Department, SCDF </span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Site owner</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Neighbourhood Police Post / Centre (for set-up of carnival rides/game stalls, if any)</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Energy Market Authority (for use of generator, if any)</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Land Transport Authority (Road Management Department)</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Land Transport Authority (Development & Building Control Division, if fair site is within 40m of MRT station/ rail structure)</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">National Parks Board (for use of grass verge/ roadside tables, if any)</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Consensus from neighbourhood shopkeepers</span></li>
</ol>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;"><br />The proof of consensus from shopkeepers in the neighbourhood should be in the form of:</span><br />
<ul style="background-color: white; color: #8e8e8e; font-size: 15px; list-style-position: outside; margin: 5px 0px; overflow: hidden; padding: 0px 0px 0px 2.3em;">
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Letter from neighbourhood shopkeepers’ association, or</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Written agreement signed by neighbourhood shopkeeper, or</span></li>
<li style="background: none; list-style: none; margin: 3px 0px 10px; padding: 0px 0px 0px 5px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">Letter from Advisor stating that the shopkeepers have given consent</span></li>
</ul>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;"><b><br />All Organisers whether private or government entities must apply for this permit 2 weeks ahead, which means, the respective documents from points 1 to 7 must be provided and applied for, at least 1 month or so ahead before applying for the NEA permit. </b></span><br />
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<strong><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">SELLING FOOD AT FLEA MARKETS, BAZAARS, TRADE FAIRS & EVENTS</span></strong></h2>
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<strong style="background-color: white; color: #2a2a2a; font-size: 15px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">This is our compilation from public-domain information sources:</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">There are normally 3 types of food categories that are classified by NEA where it comes to food, trade fairs and events:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<strong style="background-color: white; color: #2a2a2a; font-size: 15px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">1. Pre-packed from licensed NEA source </span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">This refers to foodstuff that is packed and sealed in NEA approved premises. Approved premises would be food factories, central kitchens, hawker stalls, bakeries, coffee shop stalls, restaurant kitchens and central kitchens. Home bakeries are not NEA licensed premises so therefore, disallowed.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">All foodstuff from such approved NEA sources must also be properly labelled, including the date / time of expiry. </span><br />
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">For food that is packed by caterers or restaurants, the shelf life of the food is 4 hours and this too has to be labelled.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">Foodstuff such as crackers, biscuits from Khong Guan, Oreo cookies are factory pre-packed and have proper labels.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">If the pre-packed foodstuff to sell are imported, please ensure that these are imported by proper channels, including clearance from AVA. If you are buying from a supplier, please ensure that these are credible suppliers to protect yourselves.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">http://www.ava.gov.sg/explore-by-sections/food/bringing-food-into-singapore-and-exporting/commercial-food-imports</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<strong style="background-color: white; color: #2a2a2a; font-size: 15px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">2. Food prepared on the spot</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">This refers to food that is freshly prepared on-the-spot, such as Ramly Burgers you see at Pasar Malams, grilled sandwiches and coconut shakes, kebabs, satay, roti prata wraps etcetera. A PUB water point connected to a sink and sewerage point is a must for each stall. (Imagine the of the costs involved to set these up), because there is on-site food preparation and handling.<br /><br />Food prepared on the spot must also have proper display casings, such as display chillers, food warmers, glass or transparent acrylic display shelves with doors.<br /><br />Please click the link below to see NEA's requirements from organisers in the application form:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<a data-cke-saved-href="http://www.nea.gov.sg/docs/default-source/services-and-forms/licences-permits-building-plan-clearances/trade-fair-application-form-(updated---04042016).pdf" href="http://www.nea.gov.sg/docs/default-source/services-and-forms/licences-permits-building-plan-clearances/trade-fair-application-form-(updated---04042016).pdf" style="background-color: white; color: #5199a8; font-size: 15px; text-decoration-line: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://www.nea.gov.sg/docs/default-source/services-and-forms/licences-permits-building-plan-clearances/trade-fair-application-form-(updated---04042016).pdf</span></a><br />
<strong style="background-color: white; color: #2a2a2a; font-size: 15px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></strong><br />
<strong style="background-color: white; color: #2a2a2a; font-size: 15px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">3. Food that requires handling, for which you require a certified food handler</span></strong><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">Food handling is a technical issue - it means when the server has to serve the food, e.g. taking a bun from a steamer and putting it into the plastic is handling, scooping rice into a box is also handling, dispensing beverages from a bar gun, mixing cocktail drinks.are also handling. Using tongs, spoons, chopsticks, forks or spatulas to pack the food on site is also considered handling. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">Licensed food handlers are required to be at the stall to perform the food handling functions. To be licensed you need to attend a course on food handling and hygiene.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a; font-size: 15px;">Here's a list </span><a data-cke-saved-href="http://www.wda.gov.sg/content/wdawebsite/L207-AboutWSQ/L301-WSQIndustryFramework-FoodandBeverage/WSQ_Follow_FnB_Safety_and_Hygiene_Policies_and_Procedures.html" href="http://www.wda.gov.sg/content/wdawebsite/L207-AboutWSQ/L301-WSQIndustryFramework-FoodandBeverage/WSQ_Follow_FnB_Safety_and_Hygiene_Policies_and_Procedures.html" style="background-color: white; color: #5199a8; font-size: 15px; text-decoration-line: none; transition: all 0.2s ease-in-out;" target="_blank">http://www.wda.gov.sg/content/wdawebsite/L207-AboutWSQ/L301-WSQIndustryFramework-FoodandBeverage/WSQ_Follow_FnB_Safety_and_Hygiene_Policies_and_Procedures.html</a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">Please click the link below:.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="background-color: white; color: #8e8e8e; font-size: 15px;" /></span>
<a data-cke-saved-href="http://www.nea.gov.sg/public-health/food-hygiene" href="http://www.nea.gov.sg/public-health/food-hygiene" style="background-color: white; color: #5199a8; font-size: 15px; text-decoration-line: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://www.nea.gov.sg/public-health/food-hygiene</span></a></div>
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<a data-cke-saved-href="http://www.nea.gov.sg/public-health/food-hygiene" href="http://www.nea.gov.sg/public-health/food-hygiene" style="background-color: white; color: #5199a8; font-size: 15px; text-decoration-line: none; transition: all 0.2s ease-in-out;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></a></div>
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<strong style="background-color: white; color: #8e8e8e; font-size: 15px;"><span style="color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif;">4. HDB / URA HOME BASED SMALL SCALE BUSINESS SCHEME</span></strong><br />
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">The Home Based Small Scale Business Scheme by HDB and URA allows residents to carry out activities in their HDB and private residential premises to supplement their income. Under this scheme, residents can prepare small quantities of food for sale to their friends and relatives without turning their residences into a commercial outlet.<br /><br />A licence is not required from NEA. Nonetheless, residents preparing food under the scheme can refer to these <a data-cke-saved-href="http://www.nea.gov.sg/public-health/food-hygiene" href="http://www.nea.gov.sg/public-health/food-hygiene" style="color: #5199a8; text-decoration-line: none; transition: all 0.2s ease-in-out;" target="_blank">guidelines</a> on good hygiene tips to adopt.</span><br />
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<span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;"><strong>What this means:</strong> You can't <strong>sell</strong> to the public, so you can't participate in flea markets to sell.... BUT you can participate in flea markets to <b>provide sampling</b> of your products and introduce your own brand... as well as to make friends! Get them to become your Facebook, Instagram, Wechat, Snapchat friends! And then you can sell to them thereafter.</span></div>
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<span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">As long as you understand what the above 2 points mean, you'll be able to participate in our flea markets and bazaars without breaking any laws or government regulation.</span></div>
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<strong style="background-color: white; color: #2a2a2a; font-size: 15px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5. YOUR ORGANISER'S OWN OPERATING POLICIES</span></strong><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #2a2a2a; font-size: 15px;">Now that you know what happens behinds the scenes for </span><strong style="background-color: white; color: #2a2a2a; font-size: 15px;">Organisers</strong><span style="background-color: white; color: #2a2a2a; font-size: 15px;"> to ensure you are able to legitimately conduct your business without the risk of legal repercussions, we leave it to your own judgement on what Organisers tell when you ask them about participating in their markets, as well as make your own business decision on participation.</span></span><br />
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">TGIF Bazaars requires interested and qualified participants to provide the necessary relevant supporting documentation before participation.</span><br />
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">Sometimes, due to curation and managing conflicts of interest, the answer may not be what you had wished for.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Too wordy above? Here's the above information in a diagram</span></h2>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Still too wordy?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Here's a summary if you want to participate in TGIF Bazaaars' markets</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">1. If you are selling commercial pre-packed food or snacks, you must produce proof of origin (i.e. paperwork that these products are produced in an NEA approved factory or licensed premise). You may also need to provide your own equipment to keep the pre-packed food in good condition.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">2. If you are dealing with home-made food - You cannot sell such food products even though they are prepacked at our flea markets. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>BUT </b>you can use our flea market to conduct market sampling, get them to like you on your facebook page, or as a <u>point of collection</u> for your friends who buy from you via social media or online or via apps such as Hcook.sg or Fieat.co . </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">You must have a valid food handling certificate.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">3. Your participation is subject to curation, and final approval by the organizer and venue owner. You agree to indemnify the organizer and venue owner of any damages that may arise as a result of your participation. </span></div>
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">If you have further questions, please feel free to check with us, OR you can check with NEA directly.</span></div>
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">Cheers!</span></div>
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<span style="background-color: white; color: #2a2a2a; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px;">The Team from TGIF Bazaars</span></div>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com22tag:blogger.com,1999:blog-4011219245160918663.post-91013632100831413512017-10-13T14:32:00.006+08:002017-10-13T14:34:15.958+08:00Unemployed? Here's what you can do when you're also looking for your next job<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />We've been hearing bad news about employment since 2016.<br /><br />Many of us have lost jobs, and cannot find employment.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil7jyueY8JRtm6kWzs9VstTlqPQkQ-KA2XwOHYlZ5cfPvhgatwmknN1T73EkwggyofEfWXO6dp0Rhekjm05feWU3AkCX_FXUq1ll6pT4ILmuMXicDEgcfXCprJK29yYVA4T98aJowVIf9X/s1600/Singapore+Airlines+restructuring_+Some+jobs+may+become+irrelevant+_+TODAYonline+-+Google+Chrome+2017-10-13+13.44.03.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="727" data-original-width="457" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil7jyueY8JRtm6kWzs9VstTlqPQkQ-KA2XwOHYlZ5cfPvhgatwmknN1T73EkwggyofEfWXO6dp0Rhekjm05feWU3AkCX_FXUq1ll6pT4ILmuMXicDEgcfXCprJK29yYVA4T98aJowVIf9X/s640/Singapore+Airlines+restructuring_+Some+jobs+may+become+irrelevant+_+TODAYonline+-+Google+Chrome+2017-10-13+13.44.03.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Retrieved Fri 13 Oct 2017. 1335 hrs<br />
http://www.todayonline.com/business/singapore-airlines-transform-operations-and-reintegrate-cargo-business</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Fri 31, Oct 2017, The Straits Times</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">May 5th, 2017<br />
http://www.channelnewsasia.com/news/business/singapore-s-unemployment-rate-how-much-higher-could-it-rise-8818602</td></tr>
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<span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><u>PM said in the May Day 2017 Rally that the our unemployment rate as of March 2017 will gradually go up.</u></b></span></div>
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<tr><td class="tr-caption" style="text-align: center;">Retrrieved from http://stats.mom.gov.sg/Pages/Unemployment-Summary-Table.aspx Fri 13 Oct 2017 1335 hrs</td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The government has urged all Singaporean to go for re-skilling, retraining so we can find better jobs. Click on <a href="http://www.wsg.gov.sg/">http://www.wsg.gov.sg/</a> for details. Loads of propaganda have been spread about this.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">But reality sets in:</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Does that assure me that we will get jobs? One module of coding isn't going to make me an expert that would gain the attention of recruiters? And we're competing with so many others!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">We have mouths to feed, bills and mortages to pay, how would I be able to sell my time in exchange for wages that are not enough even for bare minimum subsistence?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, let's give ourselves and the hiring companies the benefit of the doubt and assume that the willing able able employers:<br /><br />1) would hire us after we're retrained and re-certified?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">2) pay us enough.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />What if companies are suffering themselves, like SIA, and SPH ?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: large;">My friends, this is where you also have to help yourself.</span></b></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />Get back to basics where making a living is concerned. Balance this with your high capital, high risk ventures. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Get something to sell ! Especially what people would buy, or have to buy </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Make something to sell ! Especially what people MUST buy - necessities, food etc.<br /><br />Price your products so that people will buy!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Start your own small flea market business. Put whatever experience and knowledge you've acquired in your previous jobs to good use.<br /><br />Exploit your social media skills - use it to market your business.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Monetize your hobbycraft !</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sell your pre-loved fashion !</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Be a home chef - you can sell your food through apps such as <a href="https://www.fieat.co/">https://www.fieat.co/</a></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> !</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Be a private hire driver (if you have your own vehicle)</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">You'll have to think about the above yourself - remember you have your own skills and abilities. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">But if you're not sure about this, or would like to pick up a hobbycraft or culinary skill visit http://www.onepa.gov.sg to find out about the courses community centres offer!</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">In case you didn't know, TGIF Bazaars has basic booths that are suitable for new entrepreneurs! Visit <a href="http://www.tgifbazaars.com/">www.tgifbazaars.com</a> and mouse over to Our Bazaars to find out more!</span><br />
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com13tag:blogger.com,1999:blog-4011219245160918663.post-49741376750817378482017-09-21T15:37:00.003+08:002017-09-21T15:37:39.399+08:00Why serious flea market businesses should also go online, and online business should go physical.Our good friend Jack Ma, founder of Alibaba has opened their first brick and mortar shopping mall in China.<br />
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<tr><td class="tr-caption" style="text-align: center;">https://www.cnbc.com/2017/09/05/alibaba-reportedly-set-to-open-its-first-physical-mall-in-china.html</td></tr>
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<br />For those of you who do not know what Alibaba.com is about, this is the Asian mother of all e-commerce platforms. It started off linking buyers directly to manufacturers, and later on it created Taobao and Tmall to link consumers to sellers.<div>
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Since then we've heard the likes of shopping web/app sites such Lazada (now owned by Alibaba), Qoo10, Rakuten (out of Singapore market), Carousell, Shopee, Etsy etc etc, some of which have closed their operations.<br /><br />Their western equivalent is Amazon, who set up their Asia HQ in Singapore. They haven't set up a physical store as well, but we think eventually they would.<br /><br />If you recall we already professed that every business that sells direct to consumers must have both online and offline presence - we call it O & O whilst the others are still calling it O2O. (Why we weren't quoted by the big name media is simply because, we're not Jack Ma. heh). <br /><br />We've learnt that as long as a person is famous and rich, all his words would be taken as holy scriptures by many.<br /><br />So we'll explain why.<br /><br /><b>ONLINE</b> - it's the trend. Almost every mother father son daughter in the urbanised world has a mobile device that's connected to the internet. We can assume the same for laptops and computers. So going online is going with the trend. </div>
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It's where you reach out to more potential customers. It's where you portray your brand personality. It's where people can buy from you even at 2 am in the morning when you're asleep. It's where people from another time zone with internet connectivity and where freight forwarders and delivery guys service can place their orders, and pay you when you're just about to wake up.</div>
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So that your flea market business can have a global reach. The possibilities are LIMITED by what you have to offer for sales, especially if you are a trader type (buy stuff to sell). If you are a producer type (make or UPCYCLE things to sell), the global reach would benefit you more.<br /><br />Sometimes these folks pay so much money to SEO agencies that whatever you google or search it comes up in your first page - IRRITATING isn't it? </div>
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And when your eyesight begins failing when you reach a certain age, you decide that going to the mall would be more relaxing for you - and you get some exercise walking. heh</div>
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Then there's social media advertising.</div>
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<b>OFFLINE</b> - this is where you set up your flea market booths and sell to the people who are physically there. You get a chance to showcase your products to real life people - let them touch feel, try, taste, smell your products out before they make their purchase. It's where you let your brand personality shine by behaving the way you say your brand does.</div>
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You reach out to a group of skeptical shoppers who insist on seeing the real thing before they buy.<br />And you get to shake your customers' hands and thank them with a smile. If you already have an online business you can invite them to view your products at the flea markets.<br /><br />You reach out to a group of potential customers who are customers of complementary sellers, or even competitors.</div>
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<b>That's what markets, flea or otherwise are about - gathering of sellers who offer lots of stuff, sometimes similar or identical for sale. </b><b>Which is also why larger markets, with wider offerings and superior experiences will attract more shoppers. </b></div>
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<b>(Retail mall landlords who use flea markets to draw footfall - take note : you will have to lift your curation requirements if you really want flea markets to contribute footfall to your malls).</b><br /><b><span style="font-size: large;"><br /><div style="text-align: center;">
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If you analyse this, it's really about the experiences shoppers get at flea markets. And loads of shoppers buy on impulse.</div>
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If you expect to do well at a flea market using the same method running an online business (i.e. sit back relax and hope that SEO will do its job), well you're wrong. Bringing your offline business into flea markets requires you to adopt new tactics. </div>
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Because you're facing a different set of human psychology altogether. You've got to create moments where you can captivate, capture or engage your customers. Like how the uncles and and aunties would gather around the morning market stalls. </div>
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There is a 'show and tell' element involved. How can you have a 'Show and tell' element that engages or captivates your customers?</div>
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It is our conviction that for any flea market, or retail business to be successful, it must be present both Online AND Offline.</div>
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If you're serious about profiting from this model, it's not too late to start. </div>
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Come chat with us at the Sentosa Boardwalk Bazaar where we are every weekend.</div>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-60586217134630257892017-07-31T22:20:00.003+08:002017-07-31T22:20:41.437+08:00Venue report updates as at 31 Jul 2017<span style="font-family: "arial" , "helvetica" , sans-serif;">Venue report updates : Please refer to text in red:<br /><br /></span><br />
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<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">S/No.<o:p></o:p></span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Venue</span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Dates</span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Operating hours</span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Demographics</span></span></b></div>
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<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Description / Recommendation</span></span></b></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">1<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sentosa
Boardwalk Bazaar</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Every
Sat and Sun</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sat: 3 –
11 pm</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sun: 11
am – 9 pm</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A
lightly curated market. </span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">We are
into our 5<sup>th</sup> year th the Sentosa Boardwalk, every weekend.<br />
<br />
Estimated 15,000 per weekend (Sat and Sun) based on and calculations by TGIF
Bazaars and verified by statistics provided by Sentosa Island.<br />
<br />
Families with (young to grown up kids), teenagers, working adults, courting
couples, tourists, staff of establishments in Sentosa)<br />
<br />
Tourist- locals ratio each weekend also depends on whether there are major
events taking place in Sentosa or RWS).</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
presence of tourists means that customers are fresh – who are unlikely to
have made purchases from you before.</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
presence of locals there means that there are repeat visitors and customers –
who are likely to have seen your products before.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Shoppers there look for affordably priced products, as well as
bargains. Has good natural footfall as it is situated between Vivo City and
Sentosa Island. It is our flagship bazaar. (5<sup>th</sup> year and running).
<br />
<br />
Shoppers have spent up to $50 per product there.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />
Recommendations as a platform for:</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Retailpreneurs and businesses with both online
and physical presence to reach out to new customers.</span></div>
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<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Marketing / activation platform</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Lead generation and promotional activities.</span></div>
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<br /></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">2<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">TGIF Bazaars @ ONE KM MALL regular editions</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Alternate weekends, twice a month, Fri – Sun</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Fri : 4- 10.00 pm<br />
Sat : 12 - 10.00 pm<br />
Sun : 12 - 10.00 pm</span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A moderately curated market. </span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">We’ve been there for 2 years, twice a week.<br />
<br />
Estimated outdoor traffic of 12,000 per weekend (Fri – Sun).</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Comprising of 85% of local families, some of who are residents of
Tanjong Katong area and 15% expatriate families.</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fashion, accessories, gadgets, toys.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Customers have spent up to $50 per item.</span></span></div>
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<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>3<o:p></o:p></i></b></span></span></div>
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<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>United
Square Mall Bazaar</i></b></span></span></div>
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<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>Postponed till year end to become a period of festive market</i></b></span></span></div>
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<span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>to be advised</i></b></span></div>
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<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>A
heavily curated market.</i></b></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>From our
1<sup>st</sup> 2 editions there, crowd comprises of 90% locals – families who
send their kids there for enrichment classes, and who patronize the eating
establishments there.</i></b></span></span></div>
</td>
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<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>To be
advised after our 3<sup>rd</sup> edition there.</i></b></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>Collectibles
and artisan products appear to be doing ok there.</i></b></span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">4<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Katong Square Artisans’ Bazaar</span></span></div>
</td>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Every last weekend of the month</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Fri : 4
- 10pm<br />
Sat: 2pm - 10pm<br />
Sun : 11am - 9 pm</span></div>
</td>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A moderately curated market.</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our 5<sup>th</sup> and 6<sup>th</sup>
edition there at the time of producing this document. </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />
Estimated outdoor traffic of 3,000 to 5,000 (Fri – Sun). <br />
<br />
Comprising of diners of the restaurants there guests of malay weddings held
at the ballroom, hotel guests, residents of katong who dine there and shop at
I12 Katong </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Mix of fresh and repeat visitors. </span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Ladies jewelry, fashion,
collectibles, vintage items, artisan collectibles have proven to do well
there.<br />
<br />
Customers have spent up to $75 per item at our market and $200 for vintage
collectibles at another market held there.</span></span></div>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">5<o:p></o:p></span></span></div>
</td>
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<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Grandstand is FUN Suburban
Flea</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Once a month, check website for
details</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sat 1030 - 1900</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"> Sun: </span><span style="font-family: "arial" , "helvetica" , sans-serif;">1030 - 1900</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A lightly curated market.</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Provided by venue:</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Weekend crowd for Sat and Sun :
5,000</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />
60% expatriates, 50% locals. They go there for breakfast, lunch and dinner
in the restaurants there such as Ah
Yat Abalone, Pasar Bella, Tung Luk restaurant. Children attend enrichment programs in the
centers there and there are plenty of car dealerships there.<br />
<br />
More repeat visitors than fresh visitors. </span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="color: red; font-family: "arial" , "helvetica" , sans-serif;">During our 2nd edition, we note the following:<br /><br />Crowd for indoors:<br /><br />Sat :<br />1030 - 1430 : breakfast to lunch crowd;<br /><br />1430 - 1700 : lull - a handful of folks having afternoon tea there.<br /><br />17:00 - 20:00 : Dinner crowd.<br /><br />Sun</span><br />
<span style="color: red;"><span style="font-family: "arial" , "helvetica" , sans-serif;">1030 - 1430 : breakfast to lunch crowd;</span><br style="font-family: arial, helvetica, sans-serif;" /><br style="font-family: arial, helvetica, sans-serif;" /><span style="font-family: "arial" , "helvetica" , sans-serif;">1430 - 1700 : more bustling compared to to Sat</span><br style="font-family: arial, helvetica, sans-serif;" /><br style="font-family: arial, helvetica, sans-serif;" /><span style="font-family: "arial" , "helvetica" , sans-serif;">17:00 - 20:00 : Dinner crowd.</span><br /><br /><span style="font-family: "arial" , "helvetica" , sans-serif;">Note : Fashion, toys (because of the children), jewelry and accessories sell well, but we also have feedback that the customers there can be quite picky - i.e they prefer products that are more exquisite - so please put some effort in your product display.<br /><br />Crowd outdoors : unable to determine as we didn't do outdoors in 2nd edition.</span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">SP1<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Special Project : </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Sentosa Merlion Plaza Artisans
Bazaar</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Daily 14 Jul – 29 Aug for first
series</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Daily : 1630 - 2200</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A heavily curated market. </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Strategic location – natural
gathering and photo op for tourists and visitors to Sentosa.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Located at the confluence human
traffic of Sentosa Express, Merlion Cable Car Station and Resort World
Sentosa.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fresh customers every day, except
for staff working in Sentosa.<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: red;">The crowd there consists of 80% tour guided groups, 10% free and independent travelers and 10% locals.<br /><br />Weekend crowds are obviously better but it doesn't necessarily translate into better sales compared to weekdays.<br /><br />Customers have been reported to spend from $10 to more than $100 per item there.</span></span></div>
</td>
</tr>
</tbody></table>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-87599296562798401202017-07-04T11:16:00.003+08:002017-07-04T11:16:55.773+08:00Entrepreneurs... we'll let you in on a secret.Pssst !|<br /><br /><br />We foreseen the situation with the retail scene a couple of years back (please read our blog archives). And today we're seeing greater evidence that shopping mall management are shifting their mindset, from the surge in demand that we're experiencing.<br />
<br />Without dwelling into more boring details, this is the type of products we see for the next 2-3 years that would sell<br />
<br />
Artisanal story telling - artisan products with stories to tell, not mass produced.<br />
<br />
Handcraft products - made by entrepreneurs themselves - consumers want to see proof that these are made by themselves<br />
<br />Customised products - could be handicrafts that can be fully or semi-customised to customers' needs.<br />
<br />
Hipster Foods - fads that come and go - we saw coconuts, melons, mangos... what next - honeydews, papayas or..... but HEY ! Can someone please come up with hipster halal chee cheong fun?<br /><br />You are entrepreneurs.<br />
<br />
Sell what you want to sell, or sell what people want to buy. You decide. ;)<br />
<br />
<br />
<br />
<br />TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-55105546923898716582017-06-29T23:47:00.000+08:002017-07-31T22:20:07.634+08:00An analysis of our current venues : Updated 31 Jul<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />Our bones are still aching from our Ramadan Flea at ONE KM MALL, and our team is still recuperating... heh.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">It hints of our ages... *bleah*</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Any how we took some time to complete what we had started prior to Hari Raya, so here it is!</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td style="border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">S/No.<o:p></o:p></span></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Venue</span></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Dates</span></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Operating hours</span></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Demographics</span></span></b></div>
</td>
<td style="border-left: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<b><span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Description / Recommendation</span></span></b></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">1<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sentosa
Boardwalk Bazaar</span></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Every
Sat and Sun</span></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sat: 3 –
11 pm</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sun: 11
am – 9 pm</span></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: solid black 1.0pt; border-top: none; mso-border-left-alt: solid black 1.0pt; mso-border-top-alt: solid black 1.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A
lightly curated market. </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">We are
into our 5<sup>th</sup> year th the Sentosa Boardwalk, every weekend.<br />
<br />
Estimated 15,000 per weekend (Sat and Sun) based on and calculations by TGIF
Bazaars and verified by statistics provided by Sentosa Island.<br />
<br />
Families with (young to grown up kids), teenagers, working adults, courting
couples, tourists, staff of establishments in Sentosa)<br />
<br />
Tourist- locals ratio each weekend also depends on whether there are major
events taking place in Sentosa or RWS).</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
presence of tourists means that customers are fresh – who are unlikely to
have made purchases from you before.</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
presence of locals there means that there are repeat visitors and customers –
who are likely to have seen your products before.</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Shoppers there look for affordably priced products, as well as
bargains. Has good natural footfall as it is situated between Vivo City and
Sentosa Island. It is our flagship bazaar. (5<sup>th</sup> year and running).
<br />
<br />
Shoppers have spent up to $50 per product there.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />
Recommendations as a platform for:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Retailpreneurs and businesses with both online
and physical presence to reach out to new customers.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Marketing / activation platform</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Lead generation and promotional activities.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">2<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">TGIF Bazaars @ ONE KM MALL regular editions</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Alternate weekends, twice a month, Fri – Sun</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Fri : 4- 10.00 pm<br />
Sat : 12 - 10.00 pm<br />
Sun : 12 - 10.00 pm</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A moderately curated market. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">We’ve been there for 2 years, twice a week.<br />
<br />
Estimated outdoor traffic of 12,000 per weekend (Fri – Sun).</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Comprising of 85% of local families, some of who are residents of
Tanjong Katong area and 15% expatriate families.</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fashion, accessories, gadgets, toys.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Customers have spent up to $50 per item.</span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>3<o:p></o:p></i></b></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>United
Square Mall Bazaar</i></b></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>Postponed till year end to become a period of festive market</i></b></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>to be advised</i></b></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>A
heavily curated market.</i></b></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>From our
1<sup>st</sup> 2 editions there, crowd comprises of 90% locals – families who
send their kids there for enrichment classes, and who patronize the eating
establishments there.</i></b></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>To be
advised after our 3<sup>rd</sup> edition there.</i></b></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="color: red; font-family: "arial" , "helvetica" , sans-serif;"><b><i>Collectibles
and artisan products appear to be doing ok there.</i></b></span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">4<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Katong Square Artisans’ Bazaar</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Every last weekend of the month</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Fri : 4
- 10pm<br />
Sat: 2pm - 10pm<br />
Sun : 11am - 9 pm</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A moderately curated market.</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our 5<sup>th</sup> and 6<sup>th</sup>
edition there at the time of producing this document. </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />
Estimated outdoor traffic of 3,000 to 5,000 (Fri – Sun). <br />
<br />
Comprising of diners of the restaurants there guests of malay weddings held
at the ballroom, hotel guests, residents of katong who dine there and shop at
I12 Katong </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Mix of fresh and repeat visitors. </span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Ladies jewelry, fashion,
collectibles, vintage items, artisan collectibles have proven to do well
there.<br />
<br />
Customers have spent up to $75 per item at our market and $200 for vintage
collectibles at another market held there.</span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">5<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Grandstand is FUN Suburban
Flea</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Once a month, check website for
details</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sat 1030 - 1900</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"> Sun: </span><span style="font-family: "arial" , "helvetica" , sans-serif;">1030 - 1900</span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A lightly curated market.</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Provided by venue:</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Weekend crowd for Sat and Sun :
5,000</span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />
60% expatriates, 50% locals. They go there for breakfast, lunch and dinner
in the restaurants there such as Ah
Yat Abalone, Pasar Bella, Tung Luk restaurant. Children attend enrichment programs in the
centers there and there are plenty of car dealerships there.<br />
<br />
More repeat visitors than fresh visitors. </span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="color: red; font-family: "arial" , "helvetica" , sans-serif;">During our 2nd edition, we note the following:<br /><br />Crowd for indoors:<br /><br />Sat :<br />1030 - 1430 : breakfast to lunch crowd;<br /><br />1430 - 1700 : lull - a handful of folks having afternoon tea there.<br /><br />17:00 - 20:00 : Dinner crowd.<br /><br />Sun</span><br />
<span style="color: red;"><span style="font-family: "arial" , "helvetica" , sans-serif;">1030 - 1430 : breakfast to lunch crowd;</span><br style="font-family: arial, helvetica, sans-serif;" /><br style="font-family: arial, helvetica, sans-serif;" /><span style="font-family: "arial" , "helvetica" , sans-serif;">1430 - 1700 : more bustling compared to to Sat</span><br style="font-family: arial, helvetica, sans-serif;" /><br style="font-family: arial, helvetica, sans-serif;" /><span style="font-family: "arial" , "helvetica" , sans-serif;">17:00 - 20:00 : Dinner crowd.</span><br /><br /><span style="font-family: "arial" , "helvetica" , sans-serif;">Note : Fashion, toys (because of the children), jewelry and accessories sell well, but we also have feedback that the customers there can be quite picky - i.e they prefer products that are more exquisite - so please put some effort in your product display.<br /><br />Crowd outdoors : unable to determine as we didn't do outdoors in 2nd edition.</span></span></div>
</td>
</tr>
<tr>
<td style="border-top: none; border: solid windowtext 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" valign="top" width="49"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">SP1<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 104.3pt;" valign="top" width="108"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Special Project : </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Sentosa Merlion Plaza Artisans
Bazaar</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 87.75pt;" valign="top" width="97"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Daily 14 Jul – 29 Aug for first
series</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 106.15pt;" valign="top" width="103"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Daily : 1630 - 2200</span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 189.2pt;" valign="top" width="167"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">A heavily curated market. </span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Strategic location – natural
gathering and photo op for tourists and visitors to Sentosa.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Located at the confluence human
traffic of Sentosa Express, Merlion Cable Car Station and Resort World
Sentosa.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span lang="EN-US"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fresh customers every day, except
for staff working in Sentosa.<o:p></o:p></span></span></div>
</td>
<td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 168.15pt;" valign="top" width="182"><div class="MsoNormal" style="line-height: 107%; margin-bottom: 8.0pt;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: red;">The crowd there consists of 80% tour guided groups, 10% free and independent travelers and 10% locals.<br /><br />Weekend crowds are obviously better but it doesn't necessarily translate into better sales compared to weekdays.<br /><br />Customers have been reported to spend from $10 to more than $100 per item there.</span></span></div>
</td>
</tr>
</tbody></table>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com1tag:blogger.com,1999:blog-4011219245160918663.post-65877120486315700292017-05-29T15:34:00.003+08:002018-07-27T00:24:18.653+08:00What you must know as a flea or popup market vendor<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Hey folks, we've got a surge in inquiries and vendors lately, so we'd thought we'd share what every flea market participant should know, from our point of view.<br /><br />If you think you already know, you can ignore this post and brush it aside, or you can choose to carry on reading it, and even choose to agree or disagree - every entrepreneur is entitled to their point of view, and also their own formula for success.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />For this article, the term 'flea markets' is used interchangeably with 'bazaars'.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"> The 1st thing you must know is:</span><br />
<br />
<ol>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"> <b>Yourself </b>- <b>Am I serious about my entrepreneurship venture, or not? </b>Do you know yourself well enough? If you don't here's a free online tool : Don't pay for anything, unless you want to :<a href="http://www.teamtechnology.co.uk/myers-briggs/myers-briggs.htm" target="_blank"> http://www.teamtechnology.co.uk/myers-briggs/myers-briggs.htm</a> . <br /><br />The tool can help you to understand your own personality type : it's a bit like going to the fortune teller to have your horoscopes read, except that they do not need your dates of birth..etcetera. Instead they rely on some guru's theory and scientific practice (read : research and experiments) to come with with 16 broad personality types.<br /><br />Once you know yourself better, you will be able to manage your entrepreneurship journey much better : because to the entrepreneur, they and the business are one.<br /><br />If you don't want to do the test, just ask yourself this question : <b>Am I serious about my entrepreneurship venture, or not?<br /></b></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">The 2nd thing you MUST know as a SERIOUS entrepreneur (we're assuming you're one) is <b>whether you're selling what you want to sell</b> <b>or selling what people want to buy? </b>(Thse could be : products, services, ideas, technologies..etc)<br /><br />If you sell what you want to sell, how do you know your customers (people who buy your products and/or services, ideas or technologies..etc) would buy them?<br /><br />If you sell what people want to buy, how do you know that it would be at a price point that would allow you to profit ? (We'd like to take some moments here to acknowledge that there are some folks who leverage flea market platforms as marketing channels, rather than treat it as profit centers, in this case they would have marketing objectives to meet given their budgets)<br /><br />Many entrepreneurs we've come across have a certain percentage mix of what they want to sell versus what customers want to buy. How to determine this mix, is really up to yourself to decide based on your experience, intuition, and research.<br /><br />Research information such as demographics such as population pyramid of Singapore, GDP per capital, employment analytics, statistics of residents around the flea market area, population density, economic trends, general sentiment of consumers in the economy etc. and then map this to <a href="https://www.simplypsychology.org/maslow.html" target="_blank">Maslow's Hierarchy of Needs</a>. Then conduct an <a href="https://en.wikipedia.org/wiki/Market_environment" target="_blank">environment scan</a> using PESTEL, SWOT, or TWOS. (All of the above information can be googled. Just make sure the information source is credible).<br /><br />If the above paragraph sounds alien and overly academic to you, there is another way : Participate in flea markets and bazaars more often (we know it's going to use a lot of energy and effort) then make your own observations and adjust your product mix / price accordingly). Be at a venue(s) regularly so you can know what what customers want (after being there regularly).<br /><br />As well as who are your customers - male, female, students, working adults, families with kids, families with grandparents... etc.<br /></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Entrepreneurs are risk-takers,</b> whether you're a serious entrepreneur or one who's just testing the waters. And taking business risks means facing the prospect that your venture might not yield the outcome you desire. Especially when there are elements beyond your control, such as the weather.<br /><br />The outcome usually consists of a profit outcome, and a marketing outcome : some entrepreneurs have also consciously their brand as credible flea market pop up businesses. What is brand? It's not just a logo and slogan. It's the identity and personality of a business : It's what makes business entities more human, giving them both the strength and weaknesses that of human beings.<br /><br />If you are risk adverse : check out some of the local employment websites and look for part time employment.<br /></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Flea Market Organisers usually take the risk first</b> before vendors do. Because they need to pay rental for space and may not be able to sell the booths. Because their reputation can be affected if what they promised to vendors (or other stake holders) are not what they deliver. Because they have much more to lose in absolute terms after they've made the agreement with the venue, and fail to meet the critical number of vendors to break even.<br /><br />For the same reason of making Agreement, organisers and venue owners have a list of dos and don't and this covers product curation and managing conflicts of interest with their long term tenants. And for this reason, some things are beyond the control of the organisers.<br /><br />Here's a secret : Many good venues want to have interesting vendors : that basically means your booths and product displays have to look attractive, and your products interesting. To have interesting products, you can include products such as leatherware that can be partially customised on-the-spot to customer's requests (by adding on some charms or bling blings).<br /><br />By good venues, we are referring to those with good human traffic plus high perceived spending power.<br /></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Do you buy things to sell, make things to sell, or sell what other vendors are selling? <br /><br />If you buy things to sell:</b><br />With the advent of e-commerce, online shopping and the rise of the Info Communication Technologies Industry, shoppers habits are evolving. Many will search for these products online and do a price comparison before buying. So what can you do if you find the bulk of your products are found online?<br /><br />1. Sell products that are hard to get, hard to find online, and only available in bulk buying.<br />2. Sell products that people buy on impulse<br />3. Offer promotions to customers who buy from you.<br /><br /><br /><b>If you make your things to sell, including food,</b> you will find that the bulk of your time would be building your online presence through social media of through a home-chef app such as <a href="http://www.hcook.sg/" target="_blank">Hcook</a> that facilitates home chefs and bakers to sell their home made products.<br /><br />Participating in Flea Markets would be to establish credibility with your customers, potential customers, and get leads for new leads or customers - get them to follow you on instagram or facebook.<br /><br /><b>If you sell what your competitors are selling, </b>two scenarios may occur :<br /><br />One : both of you engage in a price war and dilute your own profits.<br /><br />Two : both of you differentiate yourselves through customer service, decoration and branding and end up becoming more profitable, because <b>CUSTOMERS will go to places where they can have more CHOICES</b>.<br /><br />In today's environment, monopoly of selling products at flea markets may not necessarily be a good thing, because what you sell may not be what they want to buy. So what do you do? Work with the other vendors who are selling the same products so you end up having a win-win.<br /></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Social Media Marketing</b> : Although everyone has their own success story, we think that every flea market vendor should have at least :<br /><br />A Social Media Page / App such as instagram, facebook or <a href="http://www.heybuddies.com/download" target="_blank">heybuddies</a> that you use to publicize your business / products and keep in touch with your customers. This can be best used for PUSH marketing (a concept we had written about in our earlier blog).<br /><br />B. A website : Anyone can create your own website free of charge these days : An example is <a href="http://www.shareasale.com/r.cfm?b=887777&u=1421606&m=37723&urllink=&afftrack=" target="_blank">Weebly.com</a> a DIY website where you can design, build and host your basic website for free! (The paid versions would have more functions). Use the website for PULL marketing (i.e. build your brand).<br /></span></li>
<li><b style="font-family: Arial, Helvetica, sans-serif;">How can your business be sustainable?</b><br /><span style="font-family: "arial" , "helvetica" , sans-serif;">Use whatever Knowledge, Skills and Attitude to make it happen! The business model is interesting because you have very low fixed costs!<br /><br />The physical part of Flea market businesses is tough,and it's important to persevere even though at times you feel like giving up.<br /><br />With Knowledge and Skills, you will be able to harness the benefits of online marketing and e-commerce.</span></li>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-85733220964199369672017-05-07T17:54:00.002+08:002017-05-07T17:54:57.853+08:00Top 10 reasons the Sentosa Boardwalk Bazaar is a perfect flea market for serious entrepreneurs.<div class="MsoNormal" style="margin-left: 18.0pt;">
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<li><span style="font-size: large;"> You can conduct your online sales
and marketing activities and meet your customers at the bazaar</span></li>
<li><span style="font-size: large;">You can conduct your face to face
marketing at the bazaar.</span></li>
<li><span style="font-size: large;">The Sentosa Boardwalk Bazaar
operates every Saturdays and Sundays, rain or shine.</span></li>
<li><span style="font-size: large;">The footfall: average 17,000 on a
weekend (morning 9 am to 10 pm at night) coming and going when the weather is
fine. On weekends when it rains, it will be lesser.</span></li>
<li><span style="font-size: large;">The demographics: Tourists -
International, locals – families with infant, toddlers and pre-teen children,
groups of friends, late teens, dating couples, expatriates with families, other
foreign nationals living and working in Singapore.</span></li>
<li><span style="font-size: large;">The crowd patterns: Varies. On
some days we may get 60% tourists, 40% locals (cruise ships docked at
Harbourfront), some days we get 70% locals (due to major events happening in
Sentosa) 30% tourists, and some days 50% - 50%.</span></li>
<li><span style="font-size: large;">Weather pattern: Tropical –
sometimes it rains then it stops. Sometimes it rains longer than expected.
Sometimes it’s hot, and sometimes it’s nice and cool. Usually windy.</span></li>
<li><span style="font-size: large;">Products that move: Fashion, ladies
and gentlemen accessories, gadgets, knick knacks, toys, interesting pre-packed
snacks.</span></li>
<li><span style="font-size: large;">Prices of products that sell that
indicate buying power: $0.50 to $50</span></li>
<li><span style="font-size: large;">We highly recommend you conduct
your own research to decide for yourself if people will buy what you intend to
sell, or if you intend to sell what people want to buy, or have a mix of
products of both what you want to sell and what people want to buy, at prices
that both you and your customers can agree on.</span></li>
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<span style="font-size: large;"><b>Did you know? </b> </span></div>
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<span style="font-size: large;">If you
are a home baker who is a home based chef registered with <a href="http://www.hcook.sg/" target="_blank">Hcook</a> App (and you
possess a WSQ recognised food handling certificate), you can participate in our
bazaar to promote your cookies and pastries! <o:p></o:p></span></div>
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<span style="font-size: large;">Under HDB and URA Small Home business guidelines, you can
sell your pre-packed home-made cookies / pastries to friends! </span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">So make sure that they are your friends first
before their purchase – get them to become your facebook or Instagram, or Hcook
app, or heybuddies app friends before you sell to them.</span><o:p></o:p></div>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-66825847038559204842017-01-22T19:47:00.003+08:002017-01-22T19:48:23.770+08:00Others call it O to O , we call it Offline and Online<span style="font-family: "arial" , "helvetica" , sans-serif;">So in our first Newsletter and newsletter we talked about why it's important to have both online and physical presence. </span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">If you use the <b>14 Day Flea Marketing cycle</b>, you will be able to build a more solid and credible business, that are key must-have components to business profitability.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Today we're going to share with you HOW you can have a full time job, and run your own business at the same time.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Let's use an example to illustrate, what we call the <b>14 Day Flea Marketing cycle.</b></span><br />
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<span style="clear: left; float: left; font-family: "arial" , "helvetica" , sans-serif; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="321" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv2YZob9Zvzh78KLBDjgYkA_yEMIEQ6c9_eDrMeYmOfCwzOq2Z0UnLcKabJ1txfDy4EbtJeeGOWI34YqcLHREWejiNb88dZFDJaE-pda0lPPs0W3jl5fH85WGmd5qrMd2wFvjrv2daGteZ/s640/Sample+Flea+Marketing+Cycle.jpg" width="640" /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Here's what you can do to<b> maximise</b> your exposure to potential online customers. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Let's say you've decided to participate in the <a href="https://www.facebook.com/sentosaboardwalkbazaar/" target="_blank">Sentosa Boardwalk Bazaar</a> on 18 and 19 Feb.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br />If you have e-commerce facilities such as a shopping cart+ payment gateway, you would be able to close the deal by collect payment online (there are different payment processes that would take some time to explain, but we shall save it for another time or you can google for it).</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Work backwards 14 days to 6 Feb (Day -11), and follow this cyclical model. Do this for any bazaar that you participate in - if the organisers are supportive, they will share your posts.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">For betterer effects, ask your friends and family members to share your posts too.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">And by the time you reach D1 of the bazaar on 18 Feb, you would have probably attracted some of your customers to visit you there.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Of course, as one ventures into advanced marketing, the strategies and tactics would become more complex, but we think that the above is a good start for those who are new to leveraging social media marketing, without having to pay for the media exposure.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Till the next blog,</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Kim Teck,</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Chief <strike>Email sending</strike> Writing Officer</span><br />
<br />TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-52791219092508937122017-01-17T13:35:00.001+08:002017-01-17T13:35:15.302+08:00First Newsletter 2017: Reflections<table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="background-color: white; border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter">
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<strong><span style="font-family: arial, "helvetica neue", helvetica, sans-serif;"><span style="font-size: x-small;">Reposted from our first newsletter. Subscribe to our mailing list if you would like to receive contents from us regularly.</span></span></strong></div>
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<span style="color: #202020; font-family: arial, helvetica neue, helvetica, sans-serif; font-size: x-small;"><b><a href="http://www.tgifbazaars.com/mailing-list.html">http://www.tgifbazaars.com/mailing-list.html</a></b></span></div>
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<strong><span style="font-family: arial, "helvetica neue", helvetica, sans-serif;"><span style="font-size: large;"><br /></span></span></strong></div>
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<strong><span style="font-family: arial, "helvetica neue", helvetica, sans-serif;"><span style="font-size: large;">Reflections for 2017</span></span></strong></div>
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<span style="font-size: 18px;"><strong><u>Current Trends - Global vs Singapore : </u></strong></span></div>
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<strong><span style="font-size: large;">Change is inevitable. Are you prepped for this?</span></strong></h2>
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<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top">Almost everyone we know living in urbanised cities or countries is connected to the internet – via their laptop computers and mobile devices such as smart phones or pads.<br /><br />As the information technology continues on its forward trend globally, the way people live, work, conduct business, and play change. Consumer behaviour has changed, from the way people make their buying decisions, to the way they demand goods and services to be paid, and delivered right up to their doorsteps.<br /><br />Because the Consumer form the demand for goods and services, the way businesses sell also change – so that they can think of surviving this trend, and then how to derive greater profits.<br /><br />With consumers easily whipping up their mobile devices or searching the internet for information products and services to compare, and where/how to buy them, it’s no wonder retailers in Singapore such as Courts, Gain City, Harvey Norman, NTUC Fairprice, Sheng Siong, Cold Storage, Giant, fast food chains such like KFC, Mcdonald’s, Pizza Hut have evolved with the times and put in the facilities to allow their customers to check for their products and order and pay for them online, and via Apps.<br /><br />Many would pay use search engine optimisation (SEO) methods to appear on the first page search of search engines.<br /><br />Failure to evolve could mean the end of any business - a familiar brand like Robinson’s had closed its last outlet and hinted they would go the pop-up way. At the time this article was written we haven’t heard updates in the market about this.<br /><br />An exception would be Mustafa Centre, a 24 hour mall by itself. They are successful because they differentiate themselves by the unique experience the mall and their business offers. In addition to the very large range of consumer products, fresh produce and food products they offer, they also have a pharmacy, travel agency, money changing, and an F & B business.<br /><br />What this means is that consumers are drawn to Mustafa Centre because of the wide array of products they have access to. Do the shoppers there need to do any form of research on their device? Perhaps. But chances are, without the need to check the internet for information, one can expect to find something he or she needs to buy, at Mustafa Centre (<a href="http://www.mustafa.com.sg/" style="color: #2baadf; text-size-adjust: 100%;">www.mustafa.com.sg</a>).<br /><br />If you run a small business selling products or services to consumers, or other businesses what does it mean to you?<br /><br />Are you happy with the state of business you’re in?<br />Can you do with more exposure to customers?<br />Are you online and e-commerce ready, so that your customers can buy from you easily after they surf your site for information?<br />Do you want to establish yourself as a credible seller, given the number of online selling scams?<br /><br />If not, what next? If so, what next? Only yourself and your stakeholders find the answers for yourself.</td></tr>
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<strong><u>The Impact on Online Shopping:</u></strong></div>
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<strong><span style="font-size: large;">Over Congested Online Market Places</span></strong></div>
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<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top">The irony when every business adopts e-commerce as a channel to sell, or APPify their business is that the online market place becomes too congested. How often do you switch from App to App, or check out every in the Appsite? Or check out every online shopping mall?<br /><br />The reality is that as human beings, old habits die hard. We have limited time to surf the net, check out new Apps etcetera. As a result, many of these online, e-commerce businesses come and go, because there are no users, no service providers – and their ecosystem breaks down.<br /><br />We also think e-commerce companies are chasing after the wrong markets segment, many of them prefer to go after the students, the ones who most adaptable to new technologies.<br />All you need to do is just visit the apps stores and download the apps, and see if they are still active.<br /><br />Another key reason is the demographics of Singapore, look at the population pyramid of the residents of Singapore (consisting of 3.87 million residents).<br /> </td></tr>
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<table border="0" cellpadding="0" cellspacing="0" class="mcnImageBlock" style="background-color: white; border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnImageBlockOuter">
<tr><td class="mcnImageBlockInner" style="padding: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnImageContentContainer" style="border-collapse: collapse; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnImageContent" style="padding: 0px 9px; text-align: center; text-size-adjust: 100%;" valign="top"><img align="center" alt="http://www.singstat.gov.sg/statistics/visualising-data/charts/age-pyramid-of-resident-population" class="mcnImage" height="552" src="https://gallery.mailchimp.com/7b2e257b5b65368321df2c0ef/images/72cbe436-72d1-465c-9a0c-c22932098255.jpg" style="border: 0px; display: inline !important; height: auto; max-width: 770px; outline: none; padding-bottom: 0px; vertical-align: bottom;" width="640" /></td></tr>
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<table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="background-color: white; border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter">
<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><span style="color: #202020;">Source of image: http://www.singstat.gov.sg/statistics/visualising-data/charts/age-pyramid-of-resident-population, retrieved 16 Jan 2017</span><br /><br /><span style="color: #202020;">As in 2016, half of our population are aged 40 and above. How many of these are economically active, and tech-savvy? How many of these are starting to require reading glasses and having declining eye sights?</span><br /><br /><span style="color: #202020;">How many have left school and started work? How many are still studying, in primary, secondary or tertiary levels?</span><br /><br /><span style="color: #202020;">Look at the survivors, Taobao, Qoo10, Amazon… then look at the failures… as well as the survival rate of App start ups, and how much of their investors’ money they burnt. Look at the markets they started off in – Not Singapore.</span><br /><br /><b style="background-color: white;"><span style="color: red;">**Form your own opinion.</span></b><br /><br /><strong style="color: #202020;">Here is ours: Websites and APPs are just technological tools that require real human beings to use. </strong><br /><span style="color: #202020;"> </span></td></tr>
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<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><div style="text-align: center;">
<strong><u>Impact on Retail Shopping:</u></strong></div>
<div style="text-align: center;">
<strong><span style="font-size: large;">Perfect Storm is happening</span></strong></div>
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<table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="background-color: white; border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter">
<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top">Retail in Singapore is on a slump, affected by e-commerce, excess retail space, and the negative economic sentiments created by loss of jobs, loss of income: this is the perfect storm. It’s happening.<br />Many retail malls are unable to fill up empty retail units, or keep their tenants because there isn’t sufficient footfall.<br />The good news is that people still shop for the following purposes:<ol>
<li style="text-size-adjust: 100%;">Groceries (even this, fresh grocery apps are invading this arena)</li>
<li style="text-size-adjust: 100%;">Recreation (people still go out of the home in Singapore for recreation)</li>
<li style="text-size-adjust: 100%;">Things that cannot be bought online</li>
<li style="text-size-adjust: 100%;">Personal preferences because of bad experience shopping online: bad products, bad services etc.</li>
</ol>
So how do retail malls, and retailers balance your mix of offerings? How do you ensure your eco-system is sustainable? Remember your tenants, market organisers are also your external stakeholders. What can the ecosystem do to support one another?<br /><br />There is no short answer to this.<br /><br /><strong>Our point of view is that retail malls must be versatile and open minded enough to adapt to changes. </strong></td></tr>
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<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><div style="text-align: center;">
<strong><span style="font-size: large;">Impact on Flea Market and Bazaar Businesses: Opportunities !</span></strong></div>
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<table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="background-color: white; border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter">
<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top">Retail malls like to work with flea market organisers because of the following reasons:<ol>
<li style="text-size-adjust: 100%;">We are a revenue stream to them.</li>
<li style="text-size-adjust: 100%;">We offer something that is different from their usual tenant mix.</li>
<li style="text-size-adjust: 100%;">We can help improve their footfall through the organisers’ and merchants’ marketing efforts.</li>
</ol>
Government – Private Sector Initiatives: Events<br /><br />Whether by design or by accident, the Singapore Government is taking lead in creating a lot of events and festivals. Flea markets and bazaars have become part and parcel of these festivals that draw substantial footfall.<br /><br /><strong>Despite the overall gloomy outlook, TGIF Bazaars remains optimistic about the flea market business, on the assumptions for the Eco-system comprising of:</strong><ol>
<li style="text-size-adjust: 100%;"><strong>Landlords and Event Organisers (sometimes they are the Government)</strong></li>
<li style="text-size-adjust: 100%;"><strong>Flea Market Organisers</strong></li>
<li style="text-size-adjust: 100%;"><strong>Merchants and partners</strong></li>
</ol>
<strong>For the eco-system to be sustainable:</strong><ol>
<li style="text-size-adjust: 100%;"><strong>Everyone must gain : tangibly or intangibly</strong></li>
<li style="text-size-adjust: 100%;"><strong>Internal and External costs must be manageable</strong></li>
<li style="text-size-adjust: 100%;"><strong>Everyone must do their part in marketing and promoting themselves and their products.</strong></li>
</ol>
We'd also like to add that some of the traits of our most successful merchants include : adaptability, patience, perseverance and a certain level of risk tolerance (they take calculated risks).</td></tr>
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<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top"><div style="text-align: center;">
<strong><span style="font-size: large;">What’s New?</span></strong></div>
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<table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="background-color: white; border-collapse: collapse; color: black; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody class="mcnTextBlockOuter">
<tr><td class="mcnTextBlockInner" style="padding-top: 9px; text-size-adjust: 100%;" valign="top"><table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="border-collapse: collapse; max-width: 100%; min-width: 100%; text-size-adjust: 100%; width: 100%px;"><tbody>
<tr><td class="mcnTextContent" style="color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; text-size-adjust: 100%; word-break: break-word;" valign="top">To find out about our <a href="http://www.tgifbazaars.com/other-services.html" style="color: #2baadf; text-size-adjust: 100%;">new services</a> and <a href="http://www.tgifbazaars.com/rewards.html" style="color: #2baadf; text-size-adjust: 100%;">rewards</a> program, click on the hyperlinks.<br /><br />In the pipeline for 1<sup>st</sup> quarter of 2017, TGIF Bazaars will launch a program that will help our merchants improve their marketing abilities through a series of workshops, conducted by qualified facilitators and trainers.<br /><br />Stay tuned for announcement for the above.<br /><br />To end off our first newsletter, we’d like to share a quote from Winston Churchhill, Prime Minister of Britain during the World War 2:<br /><br />‘Attitude is a little thing that makes a BIG difference’. <br /><br />What do you choose your attitude to be? <br /><br /><br />Yours sincerely,<br />The Team from TGIF Bazaars</td></tr>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-19425466570330743282017-01-14T18:51:00.003+08:002017-01-14T18:51:48.753+08:00First post of 2017<span style="font-family: Verdana, sans-serif;">We've been asked how come we've not updated our blog for some time, that's because we've been busy with the year end festivities, re-organising ourselves, planning and working on the delivery of our promise of coming up with new offerings in 2017.</span><div>
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<span style="font-family: Verdana, sans-serif;">So, here's the new stuff:</span></div>
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<span style="font-family: Verdana, sans-serif;">1. We're doing an Artisans' Bazaar at Katong Square (who would have thought?...heh)</span></div>
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<span style="font-family: Verdana, sans-serif;">2. We're going to be back at iLight Festival at Marina Bay 2017 (last year visitor turn out was more than 700,000), and we'd be there for 1 month;</span></div>
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<span style="font-family: Verdana, sans-serif;">3. We're operating during the Chinese New Year Long Weekend at the Sentosa Boardwalk Bazaar.</span></div>
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<span style="font-family: Verdana, sans-serif;">4. We offer design services - from Logo Development to Website.</span></div>
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<span style="font-family: Verdana, sans-serif;">6. We are celebrating Valentines' Day at NUS Utown but unfortunately, it's already sold out.</span></div>
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<span style="font-family: Verdana, sans-serif;">7. One more significant offering that we will divulge in due course.</span></div>
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<span style="font-family: Verdana, sans-serif;">Our regular sites:</span></div>
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<span style="font-family: Verdana, sans-serif;">1. Sentosa Boardwalk Bazaar - every weekend at the Sentosa Boardwalk</span></div>
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<span style="font-family: Verdana, sans-serif;">2. One KM Mall Bazaar - twice a month </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">For more details check our website <a href="http://www.tgifbazaars.com/">www.tgifbazaars.com</a></span></div>
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<span style="font-family: Verdana, sans-serif;">Our thoughts:<br /><br />It's just the start of a new year. For you full time or part time bazaar-preneurs, this is a good time to start planning your calendar, if you hadn't done it already.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<b><span style="font-family: Verdana, sans-serif;">Plan your business</span></b></div>
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<span style="font-family: Verdana, sans-serif;">To make it easy for you to plan, we've created a calendar that you can use <a href="http://www.tgifbazaars.com/calendar-of-bazaar-activity.html">http://www.tgifbazaars.com/calendar-of-bazaar-activity.html</a> ... oh did we mention you can find local holidays indicated in this calendar too?</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<b><span style="font-family: Verdana, sans-serif;">What do you wanna sell?</span></b></div>
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<b><span style="font-family: Verdana, sans-serif;"><br /></span></b></div>
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<span style="font-family: Verdana, sans-serif;">To make it easier for you to think of what to sell:</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Verdana, sans-serif;">Do you wanna sell what you wanna sell, or what people wanna buy, at prices that all can accept?<br /><br /><b>Selling food?</b></span></div>
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<span style="font-family: Verdana, sans-serif;"><b><br /></b>If, you out there are home bakers, please visit <a href="http://www.hcook.sg/">http://www.hcook.sg/</a>, and you will find it how you can sell home-made food - legitimately and to as many friends as possible!</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Verdana, sans-serif;">Having said this, there are also legalities that you may face, such as when you business becomes so good that it is no longer considered a home based business, or when a friend you sold food to complains to NEA, HDB or URA about food poisoning. So, take note of this - make and sell your home made food responsibly.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<b><span style="font-family: Verdana, sans-serif;">Wanna improve your flea market business?</span></b></div>
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<span style="font-family: Verdana, sans-serif;">Stay tuned for we will be making announcements on how we can help you improve your business.</span></div>
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<span style="font-family: Verdana, sans-serif;">Sign up on our <a href="http://www.tgifbazaars.com/mailing-list.html" target="_blank">vendor mailing list</a> if you are an entrepreneur, a business and would like to be kept updated of what's in store with us.</span></div>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-45151215493803372782016-09-28T15:06:00.003+08:002016-09-28T15:06:43.742+08:00Selling Food at Flea Markets, Bazaars and Events? Here's what you must know.<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #2a2a2a;">In order for any merchants to sell food at flea markets, bazaars, trade fairs and events in Singapore, this is what you must know about Singapore regulations</span><br style="background-color: white; color: #2a2a2a;" /><br style="background-color: white; color: #2a2a2a;" /><span style="background-color: white; color: #2a2a2a;">1.. NEA Regulations pertaining to merchants selling food and food hygiene;</span><br style="background-color: white; color: #2a2a2a;" /><span style="background-color: white; color: #2a2a2a;">2. Restrictions of Home Base Business scheme;</span><br style="background-color: white; color: #2a2a2a;" /><span style="background-color: white; color: #2a2a2a;">3. Your Organiser's own operating policies</span></span><br />
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<span style="background-color: white; color: #2a2a2a;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #2a2a2a;">This is going to be wordy, but trust us you </span><span style="background-color: white; color: #2a2a2a;"><strong>MUST</strong> know this if you are a food entrepreneur participating in flea markets and bazaars</span><span style="background-color: white; color: #8e8e8e;">.</span></span><br />
<span style="background-color: white; color: #8e8e8e;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
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<span style="background-color: white; color: #8e8e8e;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Under Section 35 of the Environmental Public Health Act, Chapter 95, no person shall promote, organise or stage any temporary fair, stage show or other such function or activity without first obtaining a permit from the Director-General of Public Health.</b></span></div>
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<span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;"><strong>1. NEA REGULATIONS AND THE LAW </strong><br /><br />NEA is the final government organisation to give their approval before <strong>Organisers </strong>can be allowed to stage any temporary fair, stage show or other function or activity. <br /><br />Before this permit can be issued by NEA, here are the documents from other government agencies / organisations NEA must see that Organisers must produce:<br /><br /><strong><u>Approvals from:</u></strong></span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /></div>
<ol style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px; list-style-image: initial !important; list-style-position: outside !important; margin: 5px 0px !important; overflow: hidden; padding-bottom: 0px; padding-left: 2.3em !important; padding-right: 0px; padding-top: 0px;">
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Fire Safety & Shelter Department, SCDF </span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Site owner</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Neighbourhood Police Post / Centre (for set-up of carnival rides/game stalls, if any)</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Energy Market Authority (for use of generator, if any)</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Land Transport Authority (Road Management Department)</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Land Transport Authority (Development & Building Control Division, if fair site is within 40m of MRT station/ rail structure)</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">National Parks Board (for use of grass verge/ roadside tables, if any)</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Consensus from neighbourhood shopkeepers</span></li>
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<span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;"><br />The proof of consensus from shopkeepers in the neighbourhood should be in the form of:</span><br />
<ul style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px; list-style-image: initial !important; list-style-position: outside !important; margin: 5px 0px !important; overflow: hidden; padding-bottom: 0px; padding-left: 2.3em !important; padding-right: 0px; padding-top: 0px;">
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Letter from neighbourhood shopkeepers’ association, or</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Written agreement signed by neighbourhood shopkeeper, or</span></li>
<li style="background: none; list-style: none; margin-bottom: 10px; margin-left: 0px; margin-right: 0px !important; margin-top: 3px !important; padding-bottom: 0px; padding-left: 5px !important; padding-right: 0px; padding-top: 0px;"><span style="color: #2a2a2a;">Letter from Advisor stating that the shopkeepers have given consent</span></li>
</ul>
<span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;"><br />All Organisers whether private or government entities must apply for this permit 2 weeks ahead, which means, the respective documents from points 1 to 7 must be provided and applied for, at least 1 month or so ahead before applying for the NEA permit.</span><br />
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<h2 aria-label="false" class="element wsite-content-title editable-text cke_editable cke_editable_inline cke_contents_ltr cke_focus" id="978623302504186996" role="textbox" spellcheck="true" style="background-color: white; color: #484848; cursor: text; font-family: Lora, sans-serif; font-size: 1.7em; font-weight: normal; margin: 0px auto 0.3em; outline: none; padding: 0px; text-align: center;" tabindex="0">
<strong><span style="font-size: large;">SELLING FOOD AT FLEA MARKETS, BAZAARS, TRADE FAIRS & EVENTS</span></strong></h2>
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<strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">This is our compilation from public-domain information sources:</strong><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">There are normally 3 types of food categories that are classified by NEA where it comes to food, trade fairs and events:</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">1. Pre-packed from licensed NEA source </strong><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">This refers to foodstuff that is packed and sealed in NEA approved premises. Approved premises would be food factories, central kitchens, hawker stalls, bakeries, coffee shop stalls, restaurant kitchens and central kitchens. Home bakeries are not NEA licensed premises so therefore, disallowed.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">All foodstuff from such approved NEA sources must also be properly labelled, including the date / time of expiry. </span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">For food that is packed by caterers or restaurants, the shelf life of the food is 4 hours and this too has to be labelled.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Foodstuff such as crackers, biscuits from Khong Guan, Oreo cookies are factory pre-packed and have proper labels.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">If the pre-packed foodstuff to sell are imported, please ensure that these are imported by proper channels, including clearance from AVA. If you are buying from a supplier, please ensure that these are credible suppliers to protect yourselves.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">http://www.ava.gov.sg/explore-by-sections/food/bringing-food-into-singapore-and-exporting/commercial-food-imports</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">2. Food prepared on the spot</strong><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">This refers to food that is freshly prepared on-the-spot, such as Ramly Burgers you see at Pasar Malams, grilled sandwiches and coconut shakes, kebabs, satay, roti prata wraps etcetera. A PUB water point connected to a sink and sewerage point is a must for each stall. (Imagine the of the costs involved to set these up), because there is on-site food preparation and handling.<br /><br />Food prepared on the spot must also have proper display casings, such as display chillers, food warmers, glass or transparent acrylic display shelves with doors.<br /><br />Please click the link below to see NEA's requirements from organisers in the application form:</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><a data-cke-saved-href="http://www.nea.gov.sg/docs/default-source/services-and-forms/licences-permits-building-plan-clearances/trade-fair-application-form-(updated---04042016).pdf" href="http://www.nea.gov.sg/docs/default-source/services-and-forms/licences-permits-building-plan-clearances/trade-fair-application-form-(updated---04042016).pdf" style="background-color: white; color: #5199a8; font-family: Raleway, sans-serif; font-size: 15px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">http://www.nea.gov.sg/docs/default-source/services-and-forms/licences-permits-building-plan-clearances/trade-fair-application-form-(updated---04042016).pdf</a><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;"></strong><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">3. Food that requires handling, for which you require a certified food handler</strong><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Food handling is a technical issue - it means when the server has to serve the food, e.g. taking a bun from a steamer and putting it into the plastic is handling, scooping rice into a box is also handling, dispensing beverages from a bar gun, mixing cocktail drinks.are also handling. Using tongs, spoons, chopsticks, forks or spatulas to pack the food on site is also considered handling. </span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Licensed food handlers are required to be at the stall to perform the food handling functions. To be licensed you need to attend a course on food handling and hygiene.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Here's a list </span><a data-cke-saved-href="http://www.wda.gov.sg/content/wdawebsite/L207-AboutWSQ/L301-WSQIndustryFramework-FoodandBeverage/WSQ_Follow_FnB_Safety_and_Hygiene_Policies_and_Procedures.html" href="http://www.wda.gov.sg/content/wdawebsite/L207-AboutWSQ/L301-WSQIndustryFramework-FoodandBeverage/WSQ_Follow_FnB_Safety_and_Hygiene_Policies_and_Procedures.html" style="background-color: white; color: #5199a8; font-family: Raleway, sans-serif; font-size: 15px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">http://www.wda.gov.sg/content/wdawebsite/L207-AboutWSQ/L301-WSQIndustryFramework-FoodandBeverage/WSQ_Follow_FnB_Safety_and_Hygiene_Policies_and_Procedures.html</a><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Please click the link below:.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><a data-cke-saved-href="http://www.nea.gov.sg/public-health/food-hygiene" href="http://www.nea.gov.sg/public-health/food-hygiene" style="background-color: white; color: #5199a8; font-family: Raleway, sans-serif; font-size: 15px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">http://www.nea.gov.sg/public-health/food-hygiene</a></div>
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<a data-cke-saved-href="http://www.nea.gov.sg/public-health/food-hygiene" href="http://www.nea.gov.sg/public-health/food-hygiene" style="background-color: white; color: #5199a8; font-family: Raleway, sans-serif; font-size: 15px; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank"><br /></a></div>
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<strong style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;"><span style="color: #2a2a2a;">2. HDB / URA HOME BASED SMALL SCALE BUSINESS SCHEME</span></strong><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;"></span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">The Home Based Small Scale Business Scheme by HDB and URA allows residents to carry out activities in their HDB and private residential premises to supplement their income. Under this scheme, residents can prepare small quantities of food for sale to their friends and relatives without turning their residences into a commercial outlet.<br /><br />A licence is not required from NEA. Nonetheless, residents preparing food under the scheme can refer to these <a data-cke-saved-href="http://www.nea.gov.sg/public-health/food-hygiene" href="http://www.nea.gov.sg/public-health/food-hygiene" style="color: #5199a8; text-decoration: none; transition: all 0.2s ease-in-out;" target="_blank">guidelines</a> on good hygiene tips to adopt.</span><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #8e8e8e; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #333333; font-family: Raleway, sans-serif; font-size: 15px;"><strong>What this means:</strong> You can't <strong>sell</strong> to the public, so you can't participate in flea markets to sell.... BUT you can participate in flea markets to provide sampling of your products and introduce your own brand... as well as to make friends! Get them to become your Facebook, Instagram, Wechat, Snapchat friends! And then you can sell to them thereafter.</span></div>
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<span style="background-color: white; color: #333333; font-family: Raleway, sans-serif; font-size: 15px;">As long as you understand what the above 2 points mean, you'll be able to participate in our flea markets and bazaars without breaking any laws or government regulation.</span></div>
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<strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">3. YOUR ORGANISER'S OWN OPERATING POLICIES</strong><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Now that you know what happens behinds the scenes for </span><strong style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Organisers</strong><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;"> to ensure you are able to legitimately conduct your business without the risk of legal repercussions, we leave it to your own judgement on what Organisers tell when you ask them about participating in their markets, as well as make your own business decision on participation.</span><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">TGIF Bazaars requires interested and qualified participants to provide the necessary relevant supporting documentation before participation.</span><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Sometimes, due to curation and managing conflicts of interest, the answer may not be what you had wished for.</span><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">If you have further questions, please feel free to check with us, OR check with NEA directly.</span><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">Cheers!</span><br style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;" /><span style="background-color: white; color: #2a2a2a; font-family: Raleway, sans-serif; font-size: 15px;">The Team from TGIF Bazaars</span></div>
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Too wordy above? Here's the above information in a diagram</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHiA3Z4_F_Hfd4eYXpudjhc_iZ3_DooiQXq3NdZqHf5VZTDOukk0uBKmuYD9j_WfMOoWfXpkqtsa54c9w4kVPluuuuT7ZQy8FMzkKukwAJjfRTSGyT5-FgJxk7SyibL_Kv0UOkvySAEWgG/s1600/Food+at+Flea+flowchart_revised.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHiA3Z4_F_Hfd4eYXpudjhc_iZ3_DooiQXq3NdZqHf5VZTDOukk0uBKmuYD9j_WfMOoWfXpkqtsa54c9w4kVPluuuuT7ZQy8FMzkKukwAJjfRTSGyT5-FgJxk7SyibL_Kv0UOkvySAEWgG/s640/Food+at+Flea+flowchart_revised.png" width="640" /></a></div>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-20998221922084304102016-06-16T14:53:00.000+08:002016-06-16T14:56:46.148+08:00Top 10 reasons why you should participate in heartland day Flea Markets <br />
Ok, so we've been offline for a while... but now we're back!<br />
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We've been in reactionary mode lately to the changing environment, and are in the midst of reorganising and restructuring ourselves to serve the markets better.<br />
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After all, change is the only constant.<br />
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Barely 10 years ago we did not use smart devices to shop and make purchases. We had no Qoo10, Tmall, Lazada nor Zalora.<br />
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We're venturing into the day market scene, and believe us when we say there's a whole chunk of hurdles and hassles we are having to overcome in order to be there.<br />
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Nonetheless we recognise there are more advantages then disadvantages, and here they are:<br />
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1. You got a captive audience with the right mindset (right for you) : the weekend morning market crowd consisting of the aunties, uncles, with their families in tow are there for a specific reason and that is to do have their breakfast at the nearby coffee shops / hawker centre and do their grocery shopping.<br />
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2. The shoppers come with cash : they're prepared to buy with cash. And in times like these, cash is king.<br />
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3. Food and drinks can be bought easily from nearby stalls.<br />
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4. You don't need to pack up your stall right into the wee hours of the night.<br />
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5. You can play all the music, promote your product to your heart's content at your kiosk and no one will complain about it.<br />
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6. If you are there regularly, you get to build relationships with your customers.<br />
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7. You don't need to set up lights to illuminate your products.<br />
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8. Easier to get public transport back after you're done.<br />
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9. Your business is physically closer to your customers.<br />
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10. You can still participate in weekend night markets after you flea in the day market.<br />
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Visit <a href="http://www.bpopmarkets.com/">www.bpopmarkets.com</a> !<br />
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<br />TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-54069073178875612712016-04-14T21:27:00.001+08:002016-04-14T21:27:03.482+08:00Traditional Retailers / Mall Owners and Managers - consider the implications...<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="background-color: white; color: #424858; font-size: 36px; line-height: 42px;"><span style="font-family: Arial, Helvetica, sans-serif;">Alibaba buys controlling stake in Southeast Asian retailer Lazada</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">What does this mean to you?</span><br />
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<b><span style="color: red; font-family: Arial, Helvetica, sans-serif;"><u>1. Read this</u></span></b><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">http://www.cnbc.com/2016/04/12/alibaba-group-invests-1-billion-dollars-in-lazada-group-and-eyes-southeast-asia.html</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Retrieved 14 Apr 2016 2051 hrs</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Chinese e-commerce giant <a class="inline_quotes" data-gdsid="" href="http://www.cnbc.com/2016/04/12/alibaba-group-invests-1-billion-dollars-in-lazada-group-and-eyes-southeast-asia.html" style="-webkit-tap-highlight-color: rgba(32, 119, 182, 0.2); color: #2077b6; outline: none; text-decoration: none;" target="_blank">Alibaba</a> has agreed to buy a controlling stake in Southeast Asian online retailer Lazada to tap into the region's lucrative consumer market.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Under the deal worth approximately $1 billion, Alibaba will buy around $500 million worth of newly issued shares in Lazada, as well as acquire shares from some existing shareholders.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Alibaba President Michael Evans said the investment will support Alibaba's expansion plans in Southeast Asia.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">"With the investment in Lazada, Alibaba gains access to a platform with a large and growing consumer base outside China, a proven management team and a solid foundation for future growth in one of the most promising regions for e-commerce globally," he said in a statement.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Max Bittner, CEO of Lazada Group, added, "the transaction will help us to accelerate our goal to provide the 560 million consumers in the region access to the broadest and most unique assortment of products."</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Germany's Rocket Internet will sell a 9.1 percent stake in Lazada for $137 million in cash but will still have an 8.8 percent stake. British supermarket giant <a class="inline_quotes" data-gdsid="34901" data-inline-quote-symbol="TSCO-GB" href="http://data.cnbc.com/quotes/TSCO-GB" style="-webkit-tap-highlight-color: rgba(32, 119, 182, 0.2); color: #2077b6; outline: none; text-decoration: none;" target="_blank">Tesco</a> will sell an 8.6 percent equity stake in Lazada for $129 million, bringing down its stake in the company to 8.3 percent. Tesco said that the proceeds from the deal will be used for general working capital.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Both Rocket Internet and Tesco said they have entered into a "put-call arrangement" with Alibaba, giving the buyer the right to purchase, and shareholders the right to sell their remaining stakes at a "fair market value" within the 12 to 18 month period after the closing of the deal.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In buying Lazada, the idea is to help buyers and sellers on Alibaba's platform to get access to the Southeast Asian market. Lazada has already built up a supply chain, delivery and payment options in the regions in which it operates.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Marie Sun, a senior equity analyst at Morningstar, told CNBC that Alibaba is looking for future growth drivers outside China and has already invested in markets such as India, South Korea and the United States.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Sun added that Southeast Asia's e-commerce market is still underdeveloped, compared to those in China and U.S., which implies there would be higher growth in the future. "So if they can dominate the market when the mobile internet penetration increases in the region, Alibaba can benefit in the longer term," she said.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It also continues Alibaba's expansion beyond its home market. Last year, the firm appointed country managers in the U.K. and Italy as it looked to increase its footprint in Europe and help businesses in the region sell into China. Behind its expansion plans is the idea that Alibaba can become a gateway to China for buyers and sellers on its platform.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Lazada was founded in 2012 and serves regional markets including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Earlier this month, Alibaba announced that as of the end of its fiscal year 2016, which ended March 31, it was the largest retailer in the world as measured by annual gross merchandise volume (GMV). The company has yet to announce earnings for the full fiscal year. </span></div>
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<b style="background-color: transparent;"><span style="color: red; font-family: Arial, Helvetica, sans-serif;"><u>2. Then read this</u></span></b></div>
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br />Who else does Alibaba own?</span></b><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Alibaba takes bigger stake in SingPost</span></h1>
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<span style="font-family: Arial, Helvetica, sans-serif;">http://www.straitstimes.com/business/companies-markets/alibaba-takes-bigger-stake-in-singpost</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">PUBLISHED JUL 9, 2015, 5:50 AM SGT</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Retrieved </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">14 Aug 2016 2056 hrs</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Chinese e-commerce giant Alibaba Group is investing about $279 million to expand its holdings in Singapore Post (SingPost) and take a share of its subsidiary, aimed at boosting growth in their e-commerce logistics platform across the Asia-Pacific, the two companies announced yesterday.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Mainboard-listed SingPost is growing its e-commerce business, and last year an Alibaba unit bought a more than 10 per cent stake in SingPost for $249 million.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In the latest deal, Alibaba said it was buying an additional 5 per cent stake for $187.1 million. Alibaba is the second-largest shareholder in SingPost, after Singtel.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">On completion, Alibaba's deemed interest in SingPost will rise to 14.51 per cent from 10.23 per cent.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The acquisition is subject to approval by the Infocomm Development Authority of Singapore and SingPost shareholders.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Alibaba will also invest up to $92 million to buy a 34 per cent stake in Quantium Solutions International (QSI), a SingPost subsidiary that provides e-commerce logistics and fulfilment services across the Asia-Pacific. SingPost will hold the remaining 66 per cent interest.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">"QSI will reorganise its business and become the joint-venture vehicle of SingPost and Alibaba Group. This will allow QSI to ramp up its development of e-commerce logistics infrastructure and services," SingPost said, adding that QSI will encompass e-commerce warehousing, last-mile delivery and other end-to-end e-commerce solutions.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Said SingPost CEO Wolfgang Baier: "We are now taking the next step by building a regional e-commerce logistics platform and infrastructure for e-commerce players across Asia-Pacific based on Quantium Solutions - our e-commerce logistics subsidiary. Alibaba started as our customer and then last year became our shareholder and business partner."</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">SingPost and Alibaba have also entered into a joint strategic business development framework to improve efficiency and integration of e-commerce logistics solutions. A joint steering committee will be created and drawn from their respective executives.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Mr Lim Ho Kee, SingPost's chairman, said the pace of transformation at SingPost has been accelerating. "As a postal service provider, we are on a burning platform, facing a global decline in mail revenue with trends like e-substitution and lifestyle changes," he said.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">"It is a win-win situation for both of us because we share similar goals and have a natural fit between our operations across Asia."</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Alibaba chief executive Daniel Zhang said that the additional investment in SingPost and the new joint venture signify the commitment to expanding the global logistics footprint, which will help Chinese businesses to sell and global brands to deliver more easily around the world.</span></div>
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<b style="background-color: transparent; font-size: 16px; line-height: 24px;"><span style="color: red; font-family: Arial, Helvetica, sans-serif;"><u>3. Then read this!</u></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Singpost Is Developing A Futuristic Shopping Mall To House Online Retailers</span></h1>
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<span style="font-family: Arial, Helvetica, sans-serif;">http://techcrunch.com/2015/10/28/singpost-is-developing-a-futuristic-shopping-mall-to-house-online-retailers/</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Retrieved 14 Aug 2016 2100 hrs</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Weeks after revealing <a href="http://techcrunch.com/2015/10/08/drones-could-soon-be-used-to-deliver-the-mail-in-singapore/" style="box-sizing: border-box; color: #089e00; outline: 0px; text-decoration: none;">plans to use drones to deliver the mail</a>, Singpost — Singapore’s postal service provider — has unveiled another futuristic e-commerce concept, a mall that combines online and offline shopping together under one roof.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The mall (artist’s impressive above) will be located at Singapore Post Centre (SPC) and is scheduled to be completed by mid-2017. The company said it would feature 25,000 square meters of retail space spread across five levels. There’ll be an eight-screen cinema but, most importantly, Singpost envisages the mall being the future of retail — where shoppers can peruse items in store and order them online for delivery to their home. (The delivery and logistics are part are where Singpost truly brings its resources into play.)</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The organization believes that marrying online and offline commerce will benefit both customers and retailers, as it explained in <a href="http://www.singpost.com/download/AboutSingPost/Media/NewsReleases/2015/pr20151028.pdf" style="box-sizing: border-box; color: #089e00; outline: 0px; text-decoration: none;" target="_blank">an announcement</a> today:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A consumer could browse in-store, purchase the product and arrange for delivery of the product directly to their home. The consumer could then continue shopping, watch a movie or have a meal in the mall without having to carry bulky shopping bags. The retailer, on the other hand, could save on storage space in the store as fulfilment would be done at the backend of the warehouse.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"> <span style="background-color: #f9f9f9; color: #3e433e; font-size: 16px; line-height: 26px;">It’s certainly a bold vision, particularly since this mall would be the first of its kind — even though online-to-offline is already a trend that is enabling some physical retailers to extend their reach to customers through the internet.</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Some types of shopping are based around instant gratification or spontaneity, i.e. actually taking a product home with you, but Singpost is betting that in some cases — such as bulkier items or more mundane purchases — shopping online and a speedy home delivery is what the people will want.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">We’ve already seen <a href="http://techcrunch.com/2015/08/10/alibaba-buys-20-of-chinese-retail-giant-suning-for-4-6b/" style="box-sizing: border-box; color: #089e00; outline: 0px; text-decoration: none;">Alibaba invest $4.6 billion in foster closer links between online and offline sales</a>. That deal saw the Chinese e-commerce firm — <a href="http://techcrunch.com/2015/07/08/alibaba-across-the-world/" style="box-sizing: border-box; color: #089e00; outline: 0px; text-decoration: none;">which is an investor in Singpost</a> — buy a 20 percent slice of Chinese physical retail giant Suning. Part of that coming-together will see Alibaba given the opportunity of “a physical experience” with products in store — i.e. try it in person and buy it via Alibaba — while there are plans to offer after-sales support for products bought via Alibaba’s online services.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Singpost, however, is taking this concept to the next level with a mall. For now, only cinema firm Golden Village Multiplex and coffee chain Kopitiam are confirmed tenants. It is easy to see how both of those businesses could benefit from closer alignment with internet sales and distribution, but it will be interesting to see which other companies inhabit the mall when it goes from vision to reality over the next 18 months or so. And, of course, whether the concept takes off in other countries.</span></div>
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<b style="background-color: transparent; color: black; font-size: 16px; line-height: 24px;"><span style="color: red; font-family: Arial, Helvetica, sans-serif;"><u>3. Then understand this!</u></span></b></div>
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<span style="background-color: transparent; line-height: 24px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><u>http://www.singstat.gov.sg/statistics/visualising-data/charts/age-pyramid-of-resident-population</u></b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Retrieved 14 April 2016, 2118 hrs</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_WiQsTeoTNU1-KNEkk3C10dZ6QeRdU3LlDEvhkOt1I0OLYiE9FbhbdVQl0z25unLf-PsOcP0fv_PwJ9u2-WE07cjnag12DXmt9om9AnK90gXmOvsFTHfcpqMywTInAxRH0kavrxVSlm_l/s1600/Statistics+Singapore+-+Age+Pyramid+of+Resident+Population+-+Google+Chrome+2016-04-14+21.19.11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="529" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_WiQsTeoTNU1-KNEkk3C10dZ6QeRdU3LlDEvhkOt1I0OLYiE9FbhbdVQl0z25unLf-PsOcP0fv_PwJ9u2-WE07cjnag12DXmt9om9AnK90gXmOvsFTHfcpqMywTInAxRH0kavrxVSlm_l/s640/Statistics+Singapore+-+Age+Pyramid+of+Resident+Population+-+Google+Chrome+2016-04-14+21.19.11.jpg" width="640" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; line-height: 27.1429px;">What this means to you - </span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 27.1429px;">We'll be as politically</span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 27.1429px;"> incorrect as possible:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">You're going to be screwed. Big time.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This emerging business model will cut you off from your customers, and mess up your supply / delivery chain.</span></div>
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<li><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 19px; line-height: 27.1429px;">Alibaba - global e-market place where they connect consumers, small businesses directly to manufacturers.</span></li>
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<li><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 19px; line-height: 27.1429px;">Lazada - e-commerce platform where they engage in affiliate</span><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 19px; line-height: 27.1429px;"> marketing, so everyone in their system will sell like crazy. You can buy almost anything there - they're a SE Asian Taobao.</span></li>
</ul>
<ul>
<li><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 19px; line-height: 27.1429px;">Singpost - logistics solutions provider</span></li>
</ul>
<br />
<div style="background-color: white; box-sizing: border-box; color: #333333; font-size: 19px; line-height: 27.1429px; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Their combined ecosystem reaches out to suppliers and consumers bypassing traditional sales and distribution channels will cause your sales volume to dip, and lower YOUR customers/shopper's propensity to spend with you.</span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">Granted that the millennials (read : the massive spenders of the future) are all Linux, Windows, IOS, Android savvy, and spend loads of time browsing on their mobile devices, it's only a matter of time before you find yourself or your business irrelevant.</span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">But, the good news is that people (especially in Singapore) still need to go out to their homes, spend time on leisure and on recreation, to do something, to eat something, to see something.</span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">Shopping for merchandise (less perishable groceries perhaps) will be low on their priority.</span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">If you are a mall owner / venue manager - how are you going to fill up those retail spaces? </span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">How are you going to get sustainable, let alone grow your footfall (that determines the amount of rental your tenants are willing to pay) ?</span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">How are you going to get customers to spend with you?</span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;">What can you do, strategically and tactically?</span></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<br /></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 20px; padding-right: 107px;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #333333;"><span style="font-size: 19px; line-height: 27.1429px;"> </span></span></span></div>
</div>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-15981507891450759362016-04-09T19:38:00.001+08:002016-04-09T19:50:42.446+08:00Aspiring Home Bakers - take note! <span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Today we take a special look into the legitimacy of home bakers....</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Google : Home Based Business Scheme in Singapore, and 3 websites will pop up in your feed, in no particular order:</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">1. URA</span><br />
<span style="font-family: "verdana" , sans-serif;">2. HDB</span><br />
<span style="font-family: "verdana" , sans-serif;">3. NEA</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<br />
<span style="color: red; font-family: "verdana" , sans-serif;"><b style="background-color: yellow;">Point 1 : You do not need to register with ACRA to run your small home business. (But you still must inform HDB)</b></span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><b style="background-color: #daebeb; color: #444444; font-size: 12px;">Note - Applicants need not register with ACRA first to apply for HOS (Home Office Registration).</b><span style="background-color: #daebeb; color: #444444; font-size: 12px;">HDB's Home Office Scheme is applicable for HDB residential flats and living quarters of the HDB commercial property. </span><b style="background-color: #daebeb; color: #444444; font-size: 12px;">Only the Owner</b><b style="background-color: #daebeb; color: #444444; font-size: 12px;"></b><span style="background-color: #daebeb; color: #444444; font-size: 12px;"> who wish to operate a Home Office can apply via OBLS as long as his/her business can comply with the conditions of the scheme and his/her business does not fall under the non-permissible list of businesses. The only fee payable to HDB is the administration fee $20 for 5-year approval period. For third party filer, please print the prescribed </span><a href="http://www.hdb.gov.sg/bp21/bp21001p.nsf/HOSLOA?OpenPage" rel="nofollow" style="background-color: #daebeb; color: #2368aa; font-size: 12px; text-decoration: none;"><u>Letter of Authorisation</u></a><span style="background-color: #daebeb; color: #444444; font-size: 12px;">. Please refer to </span><a href="http://www.hdb.gov.sg/fi10/fi10218p.nsf/FI10VStatPgLookup/BP21TApplication%20for%20Home%20Office%20SchemeTerms%20and%20Conditions?OpenDocument" rel="nofollow" style="background-color: #daebeb; color: #2368aa; font-size: 12px; text-decoration: none;"><u>Terms and Conditions</u></a><span style="background-color: #daebeb; color: #444444; font-size: 12px;"> </span></span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;">Source : https://licences.business.gov.sg/SHINE/sop/WebPageHandler?p=OASIS&pn=SelectLicences&ss=FAQ&LicenceID=1421</span><br />
<span style="font-family: "verdana" , sans-serif;">Retrieved 7.17pm 9 Apr 2017</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<b style="background-color: yellow; color: red;"><span style="font-family: "verdana" , sans-serif;">Point 2 : You do not need to, and can not turn your home kitchen into a bakery, and can only sell to friends.</span></b><br />
<b style="background-color: yellow; color: red;"><span style="font-family: "verdana" , sans-serif;"><br /></span></b>
<span style="background-color: white; color: #333333; font-family: "verdana" , sans-serif; font-size: 15px; line-height: 18.21px;">What this means : you need to have many friends so you can sell to some of them. And you can make friends adding them into your facebook (or them adding you), following you on instagram, twitter etcetera.</span><br />
<br />
<div style="background-color: white; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="border: 0px; font-size: 15px; line-height: 1.214em; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">"Examples of Home-based Activities that Can Be Allowed in Private and HDB Residential Premises</span></strong></div>
<ol style="background-color: white; border: 0px; font-size: 10px; line-height: 12.5px; margin: 0px 0px 20px 10px; outline: 0px; padding: 0px 0px 0px 10px; vertical-align: baseline;">
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">the resident who is at home doing office work using a computer, which is linked to the office main computer</span></li>
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">the resident undertaking sewing work at home to supplement the household income</span></li>
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">freelance artist/journalist/photographer/writer etc operating in his/her own home, without employing anyone and where business activities are not conducted within the premises</span></li>
<li style="border: 0px; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;"><span style="color: red;"><u><b>the resident baking cakes at home on a small scale for sale to his/her friends without turning the place into a bakery</b></u></span></span></li>
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">the resident conducting private tuition for not more than 3 students at any one time</span></li>
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">the resident undertaking hairdressing services to supplement household income, without employing any workers</span></li>
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">the resident using a small part of the house for storage of goods which are for sale at the resident's own market stall, provided the storage does not exceed 10 cubic meter</span></li>
<li style="border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "verdana" , sans-serif;">the resident undertaking piecemeal work at his/her home from factory on work rate basis, to supplement household income"</span></li>
</ol>
<div>
<span style="color: #333333; font-family: "verdana" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;">Source: https://www.ura.gov.sg/uol/guidelines/development-control/Home-Office-Scheme/Sections/FAQs/small-business-guidelines-for-setting-up-small-business-at-home.aspx </span></span></div>
<div>
<span style="color: #333333; font-family: "verdana" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;"><br /></span></span></div>
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<span style="font-family: "verdana" , sans-serif;">Retrieved 7.17pm 9 Apr 2017</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="background-color: yellow;"><span style="color: red; font-family: "verdana" , sans-serif;"><b>Point 3 : It is better for you to be a certified food handler (more credibility to you), and conform to food labeling standards such as date of expiry, and your contact details.</b></span></span></div>
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<span style="background-color: yellow; color: red; font-family: "verdana" , sans-serif; font-weight: bold;"><br /></span></div>
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<span style="background-color: white; color: #333333; font-family: "verdana" , sans-serif; font-size: 15px; line-height: 18.21px;">What this means : you can take up a food handling course at Dignity Kitchen, hawker social enterprise </span><span style="color: #333333; font-family: "verdana" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;">http://projectdignity.sg/singapore/</span></span><br />
<span style="color: #333333; font-family: "verdana" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;"><br /></span></span>
<span style="color: #333333; font-family: "verdana" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;">The official name for the course to attend is the Basic Food Hygiene Course.</span></span><br />
<span style="color: #333333; font-family: "verdana" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;"><br /></span></span></div>
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<span style="background-color: white; color: #333333; font-family: "verdana" , sans-serif; font-size: 15px; line-height: 18.21px;"><br /></span></div>
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<h2 style="background-color: white; color: rgb(85, 85, 85) !important; font-family: Arial, Helvetica, sans-serif; font-size: 1.8em; font-stretch: normal; margin: 0px 0px 18px;">
"HDB/URA's Home Based Small Scale Business Scheme</h2>
<div style="background-color: white; color: #4a4a4a; font-family: Arial, Helvetica, sans-serif; font-size: 12.0144px; line-height: 18px; margin-bottom: 18px; text-align: justify;">
The Home Based Small Scale Business Scheme by HDB and URA allows residents to carry out activities in their HDB and private residential premises to supplement their income. Under this scheme, residents can prepare small quantities of food for sale to their friends and relatives without turning their residences into a commercial outlet. A licence is not required from NEA. Nonetheless, residents preparing food under the scheme can refer to these <a href="http://www.nea.gov.sg/docs/default-source/public-health/food-hygiene/guidelines.pdf" target="_blank">guidelines</a> on good hygiene tips to adopt.<span style="color: #555555; font-size: 1.8em;">"</span></div>
</div>
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<span style="background-color: yellow; color: red; font-family: "verdana" , sans-serif; font-weight: bold;"><br /></span></div>
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<span style="font-family: "verdana" , sans-serif;">Source : http://www.nea.gov.sg/public-health/food-hygiene</span><br />
<span style="font-family: "verdana" , sans-serif;">Retrieved 7.17pm 9 Apr 2017</span><br />
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="font-family: "verdana" , sans-serif;"><br /></span>
<span style="background-color: white; color: #333333; font-family: "verdana" , sans-serif; font-size: 15px; line-height: 18.21px;">You know, you can't sell to the public, so you can't participate in flea markets to sell. But you can participate in flea markets to provide sampling of your products and introduce your own brand...as well as to make friends!</span><br />
<span style="background-color: white; color: #333333; font-family: "verdana" , sans-serif; font-size: 15px; line-height: 18.21px;"><br /></span>
<span style="background-color: white; color: #333333; font-family: "verdana" , sans-serif; font-size: 15px; line-height: 18.21px;">As long as you understand what the above means, you'll be able to participate in our flea markets and bazaars.</span><br />
<br /></div>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-24257821865310457482016-04-06T14:47:00.001+08:002016-04-06T14:47:05.068+08:00What is Simisi? Simisi is what?<br />
First of all, it takes a bit of understanding of Singlish, or hokkien to know simisi is what?<br />
<br />
Simisi this?<br />
Simisi that?<br />
<br />
That's right, simisi is what is this.<br />
<br />
<br />
Simisi Xperimental Bazaar?<br />
<br />
Means xperimental bazaar lor !<br />
<br />
If we recall what we did in school during science lessons, we conducted xperiments, doing things we have never done before, yes? <br />
<br />
Our Xperimental bazaars are the same, it means we've never been there before, and it's the first time we're there and that we will further tweak and update our bazaars there as we understand the nature of the site and human behaviour there.TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-86467618226721661982016-03-29T17:28:00.001+08:002016-04-09T19:40:04.322+08:00Some information on home-based businesses ... including home based baking businesses<h2 style="background-color: white; box-sizing: border-box; color: #383838; font-size: 4.8rem; line-height: 1.2; margin: 16px 0px; padding: 0px; text-rendering: optimizeLegibility;">
<span style="color: #474747; font-size: 13px; line-height: 18px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">HOME BASED SMALL SCALE BUSINESS SCHEME</span></span></h2>
<div style="background-color: white; box-sizing: border-box; color: #383838; line-height: 1.2; margin: 16px 0px; padding: 0px; text-rendering: optimizeLegibility;">
<span style="color: #474747; font-weight: normal; line-height: 18px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Introduced in June 2003, the HDB Home Office Scheme is a government effort to nurture entrepreneurship. </span></span></div>
<div style="background-color: white; box-sizing: border-box; color: #383838; line-height: 1.2; margin: 16px 0px; padding: 0px; text-rendering: optimizeLegibility;">
<span style="color: #474747; font-family: "arial" , "helvetica" , sans-serif; line-height: 18px;">Owners or authorised occupiers or tenants can use their HDB flat or the living quarters of an HDB commercial-property address to register a business with the Accounting and Corporate Regulatory Authority (ACRA) as a home office.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #474747; line-height: 18px; margin-bottom: 10px; vertical-align: baseline;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Aside from registering with ACRA using your HDB address – you’d still need to seek approval from the HDB.</span></div>
<div style="background-color: white; box-sizing: border-box; color: #474747; line-height: 18px; margin-bottom: 10px; vertical-align: baseline;">
<br /></div>
<div style="background-color: white; box-sizing: border-box; color: #474747; line-height: 18px; margin-bottom: 10px; vertical-align: baseline;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Apply at the Online Business Licensing Service website (<a href="https://licences.business.gov.sg/" style="background-color: transparent; box-sizing: border-box; color: #00aeef; text-decoration: none; vertical-align: baseline;" target="_blank">https://licences.business.gov.sg</a>). Approval is instant, if you meet the HDB’s conditions and your trade isn’t on the list of non-permissible businesses.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="background-color: white; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; margin-bottom: 15px; outline: 0px; padding: 0px; vertical-align: baseline;">
<strong style="border: 0px; font-size: 15px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Examples of Home-based Activities that Can Be Allowed in Private and HDB Residential Premises</span></strong></div>
<ol style="border: 0px; font-size: 10px; line-height: 12.5px; margin: 0px 0px 20px 10px; outline: 0px; padding: 0px 0px 0px 10px; vertical-align: baseline;">
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the resident who is at home doing office work using a computer, which is linked to the office main computer</span></li>
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the resident undertaking sewing work at home to supplement the household income</span></li>
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">freelance artist/journalist/photographer/writer etc operating in his/her own home, without employing anyone and where business activities are not conducted within the premises</span></li>
<li style="border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><u><b style="background-color: yellow;">the resident baking cakes at home on a small scale for sale to his/her friends without turning the place into a bakery</b></u></span></li>
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the resident conducting private tuition for not more than 3 students at any one time</span></li>
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the resident undertaking hairdressing services to supplement household income, without employing any workers</span></li>
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the resident using a small part of the house for storage of goods which are for sale at the resident's own market stall, provided the storage does not exceed 10 cubic meter</span></li>
<li style="background-color: white; border-image-outset: initial; border-image-repeat: initial; border-image-slice: initial; border-image-source: initial; border-image-width: initial; border: 0px; color: #333333; font-size: 1.5em; line-height: 1.214em; list-style: decimal; margin: 0px; outline: 0px; padding: 5px 0px; vertical-align: baseline;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the resident undertaking piecemeal work at his/her home from factory on work rate basis, to supplement household income.</span></li>
</ol>
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;"></span></span><br />
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<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;"><span style="color: #333333;"><span style="font-size: 15px; line-height: 18.21px;"><br /></span></span></span></span></div>
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<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 15px; line-height: 18.21px;"><span style="color: #333333;"><span style="font-size: 15px; line-height: 18.21px;">Source:</span></span></span></span></div>
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</span></span>
<br />
<div>
<a href="https://www.ura.gov.sg/uol/guidelines/development-control/Home-Office-Scheme/Sections/FAQs/small-business-guidelines-for-setting-up-small-business-at-home.aspx"><span style="font-family: "arial" , "helvetica" , sans-serif;">https://www.ura.gov.sg/uol/guidelines/development-control/Home-Office-Scheme/Sections/FAQs/small-business-guidelines-for-setting-up-small-business-at-home.aspx</span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #4a4a4a; line-height: 18px; text-align: justify;">The Home Based Small Scale Business Scheme by HDB and URA allows residents to carry out activities in their HDB and private residential premises to supplement their income. Under this scheme, </span><span style="background-color: yellow; color: #4a4a4a; line-height: 18px; text-align: justify;"><b>residents can prepare small quantities of food for sale to their friends and relatives without turning their residences into a commercial outlet</b>.</span><span style="background-color: white; color: #4a4a4a; line-height: 18px; text-align: justify;"> A licence is not required from NEA. Nonetheless, residents preparing food under the scheme can refer to these </span><a href="http://www.nea.gov.sg/docs/default-source/public-health/food-hygiene/guidelines.pdf" style="background-color: white; color: #006699; line-height: 18px; text-align: justify; text-decoration: none;" title="guidelines">guidelines</a><span style="background-color: white; color: #4a4a4a; line-height: 18px; text-align: justify;"> on good hygiene tips to adopt.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<div>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Good Food Hygiene Tips for residents preparing food under HDB/URA’s home-based</span></b></div>
<div>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">small scale business scheme</span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">General</span></b></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
<div>
<span style="background-color: yellow; font-family: "arial" , "helvetica" , sans-serif;">• The food prepared should be for friends and family only. Food should not be sold to</span></div>
<div>
<span style="background-color: yellow; font-family: "arial" , "helvetica" , sans-serif;">retail food outlets.</span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">• All food preparation activities should be confined to the kitchen. Food should not be</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">prepared or stored in any other room including bedrooms and living rooms.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">• Do not keep any pets (such as dogs, cats, etc.) that can roam freely in the house.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">• Children and infants should not be allowed in the kitchen area during food</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">preparation.</span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">• Do moderate your incoming orders and avoid taking orders of large quantity</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">• No commercial-grade cooking equipment should be installed. If you need more and</span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">bigger equipment to accommodate to a larger number of clients, you should shift to a</span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">proper food premises to operate. </span></div>
</div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="color: #333333; font-size: 15px; line-height: 18.21px;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Source:</span></span></div>
<div>
<a href="https://www.blogger.com/goog_1711736260"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></a></div>
<div>
<a href="http://www.nea.gov.sg/public-health/food-hygiene"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://www.nea.gov.sg/public-health/food-hygiene</span></a></div>
<div>
<a href="http://www.nea.gov.sg/docs/default-source/public-health/food-hygiene/guidelines.pdf"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://www.nea.gov.sg/docs/default-source/public-health/food-hygiene/guidelines.pdf</span></a></div>
<div>
<br /></div>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-63189283453949397432016-03-28T12:18:00.000+08:002016-03-28T12:18:47.087+08:00Chapter 6 - Setting up your Bazaar Business - So What?So now you've read about Setting up your Bazaar Business...<br />
<div>
<br /></div>
<div>
Why?</div>
<div>
Who?</div>
<div>
What?</div>
<div>
How?</div>
<div>
Where?</div>
<div>
<br /></div>
<div>
We've come to... so what?</div>
<div>
<br /></div>
<div>
So what does it mean to you?<br />
<br />
<ul>
<li>For the risk loving, increase in income derived from your business</li>
<li>For risk adverse, you can offer to work part time for fixed rate income to bazaar entrepreneurs</li>
<li>For the hobbyists/collectors - a chance for you to show off your collection, and join a community to make friends</li>
<li>For artists providing caricature drawing, henna painting...etcetera a chance to show your skills and make some money </li>
<li>For parents who would like to impart to their children knowledge, experience, lessons in discipline, economics, and life skills...</li>
<li>For consumer businesses, a cost-effective way to reach out to your existing and new customers...</li>
<li>For aspiring entrepreneurs, do you have the willpower and discipline to execute your plans?</li>
<li>...etcetera</li>
</ul>
<br />
The above are just some points that we think, and feel. But ultimately the impact and effect does it have on YOU, is what you make it out to be. You will have questions that you need to find answers to, yourself.<br />
<br />
<br />
There are so many 'so what' questions that will come into your minds.<br />
<br />
We don't have all the answers for you, but we are sure all of us will be able to find answers to our own questions, solutions to overcome life's challenges.<br />
<br />
Are you ready to test your business ideas?<br />
<br />
<br />
<br />
<br />
<br />
<br /></div>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-36615478169442264202016-03-25T13:37:00.000+08:002016-03-25T13:38:30.481+08:00Setting up your Bazaar Business - Chapter 5 - WHERE do you want to conduct your bazaar business?Ok, so we had slacked off in our our blog after chapter 4 to focus on operating our fleas. And we think it's paying off .<br />
<br />
But no worries, we'll eventually complete our series of 6 chapters, and you can have a complete read.<br />
<br />
And oh yes, if you haven't had a copy of our ebook (published last year) on how to run a bazaarr business yet, just drop friends@tgifbazaars.com an email to request for it.<br />
<br />
<br />
Chapter 5 - Where ?<br />
<br />
There are so many venues you can sell your wares at, or organisers to sell with - just google for Bazaars and Flea Markets in Singapore and you'll get a list of <strike>them</strike> us.<br />
<br />
There are venues with high existing organic footfall, and there are the venues with events-driven footfall (we call this event-centric bazaars), and there are the venues with potentially high footfall. Even then, we've seen merchants achieve ZERO sales because their products weren't suitable, particularly for events (unless you have a non-sales objective, which is usually marketing or branding).<br />
<br />
We've also come across this term 'buying power' - which really is a spin from the term 'Purchasing Power' that industry folks use a lot. So we always get a lot of questions on 'what's the buying power?'<br />
<br />
If we could, we'd create an index and quote you that index (and if P = IV here, then the buying power would be quoted in watts). The TRUTH is, you will never know until you try out that venue.<br />
<br />
As entrepreneurs, you will have multiple objectives to accomplish - sales target, marketing, branding...etcetera and you will find that your business objectives will take turns being to top priority, and you're reacting<br />
<br />
We know that - it's happening to us. And being a small business ourselves we sometimes find ourselves in reactionary more than planning modes.<br />
<br />
But make sure you have a master plan, and keep that your rotating priorities aligned to your master plan.<br />
<br />
So, you've got to do a bit of homework yourselves before you decide where. Google's a good source of information, but we would encourage you to study the venue ahead of time!<br />
<br />
And let's not forget the online arena.<br />
<br />
You can sell your wares through social media such as carousell, shoppe, instagram create your own blogshop, or leverage online e-commerce platforms such as Ownashop,com, q100, shopify or other website cum e-commerce enabled platforms such as weebly, wix...etcetera.<br />
<br />
And you got to understand the constraints you are working under, particularly the legal ones:<br />
<br />
Know the Lemon Law / Consumer laws of Singapore<br />
Know the NEA restrictions and guidelines (if you're selling food)<br />
Know the HDB / URA Home Baker Scheme and who you can sell to (sell only to friends).<br />
<br />
<br />
The successful entrepreneurs we know of adopt online / offline strategies and tactics to sell.<br />
Online to generate demand, conduct pre-sales, and offline (participating in bazaars and flea markets) for transaction purposes and incremental exposure to physical human traffic.<br />
<br />
Last but not least, work with a credible organiser.<br />
<br />
See you in Chapter 6!<br />
<br />
The TeamTGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-75309224645203956132016-03-22T13:26:00.000+08:002016-03-25T13:38:03.142+08:00Setting up your Bazaar Business - Chapter 4 - HOW ? (Repost from Facebook)<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
First published : <a class="_39g5" href="https://www.facebook.com/notes/tgif-bazaars/setting-up-your-bazaar-business-chapter-4-how-/540469422741116" style="color: #9197a3; cursor: pointer; font-size: 12px; line-height: 16.08px; text-decoration: none;">13 March 2014 at 20:31</a><span class="timelineUnitContainer" style="color: #9197a3; font-size: 12px; line-height: 16.08px; position: relative;"><a class="passiveImg fbAudienceHover timelineAudienceSelector" data-hover="tooltip" data-tooltip-content="Public" href="https://www.facebook.com/notes/tgif-bazaars/setting-up-your-bazaar-business-chapter-4-how-/540469422741116#" id="js_5c" role="button" style="color: #3b5998; cursor: pointer; margin-left: 5px; margin-top: -3px; position: relative; text-decoration: none; top: 2px;"><i class="img sp_Qg5nf0MIyzn sx_194c38" style="background-image: url("/rsrc.php/v2/yv/r/ZYpT1aFajd7.png"); background-position: -39px -70px; background-repeat: no-repeat; background-size: auto; display: inline-block; height: 12px; width: 12px;"></i></a></span></div>
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<strong><br /></strong></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>Chapter 4 – HOW?</strong></div>
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<br /></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
A quick recap…</div>
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<br /></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>In chapter 1, you would have asked yourself WHY you would want to participate in a bazaar or flea market.</strong></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>In chapter 2, you would have asked yourself WHO you want to sell your things to.</strong></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>In chapter 3, you asked yourself WHAT do you want to sell?</strong></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>In chapter 4, we will touch on HOW you would sell it.</strong></div>
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<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
All of us take on the role of shoppers when we walk or search around to buy things. Sometimes we buy an with objective, sometimes we buy on impulse, sometimes we just think it makes sense a complementary item to what you’ve just picked out.</div>
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How many times have you ended up buying things you don’t really need, and realized the only reason you went into the shop was because it was attractive? What about those extra dozen pairs of socks the sales assistant convinced you to buy when you buy that pair of shoes?</div>
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<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
That’s right, you’ve just discovered some of the tactics used to sell, and you fell for them unwittingly!</div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<br /></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
So here are some suggestions on HOW you can sell your wares. There are many ways but we will suggest 3.</div>
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<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
First impression is important – the moment the shopper walks past your booth, it is inevitable that he or she will form an impression of your booth. What this means to you:</div>
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<br /></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>1. Your booth has to be attractive:</strong></div>
<ul style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px; list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>Merchandise neatly and nicely displayed. It makes lot of sense for you use portable display racks, shelves, stands or mannequins, no clutter, no messy display</li>
<li>You may source for battery operated LED lights or Christmas lights at Sim Lim Square or Tower (if your organizer is able to provide power points, then you might consider getting spot lights from IKEA. </li>
<li>Also consider using a black velvet cloth to overlay the table, and shine a spotlight on it (can be yellow or warm white) – it will enhance the classiness of your products.</li>
<li>If you have a power point, do consider playing some music, that will help attract</li>
</ul>
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<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>2. Friendly body language:</strong></div>
<ul style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px; list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>No one appreciates a long and sullen looking face – it sends a negative signal that you are in a bad mood and do not welcome the shoppers’ presence. We have a recent experience where we visited a flea market and the shopkeeper was wearing this frown. She had a good range of t-shirts with wonderful designs, but unfortunately her body language had turned potential customers away. She probably didn’t realize it herself, but it already did damage.</li>
<li>Thus it is imperative to have a friendly body language when you are convincing people why they should spend their money with you. Start by wearing a smile, and you can follow up by dressing attractively (some Facebook pages of flea market organisers are filled with eye candy for both male and female followers.</li>
<li>Make your customers feel you are engaging them instead of attending to their queries. Chat with them to find out more about them – you might get some useful clues, such as they could be shopping for a gift, for themselves, what their purchasing power is like. Suggest complementary products: for example if you are selling necklaces, you might want to suggest matching bracelets to go along. If you happen to run of stock but you KNOW have stock of the items they want but they’re in your storeroom somewhere, get hold of their contact numbers or email address to follow up.</li>
<li>Also remember never to lose your cool. The customer may not always be right but they are the ones who are going to put pocket in your money. So no matter how irritating they can seem to be, never ever lose your cool with them</li>
<li>Dress well</li>
</ul>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
<strong>3. Personal brand</strong></div>
<ul style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px; list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>What is your personal brand? Simply put, it is how you project your identity to those around you. You could be known as the class joker, or the class philosopher back in school… etc. Why not extend your personal brand into your business? Brand your business with a catchy name that reflects your personality – e.g. ‘The Clown’s Den’ or ‘Cynical Creations’ or maybe ‘The Perfectionist’.</li>
<li>This would allow you to be better known by your customers, suppliers and fellow entrepreneurs</li>
</ul>
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<br /></div>
<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
The above are some proven and tested ways that some of our most successful vendors have used. We hope that you can invest some time and efforts to develop your own unique style of selling.</div>
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<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
In Chapter 5, we will share some thoughts on <strong>WHERE</strong> you want to do it, and chapter 6, <strong>SO WHAT?</strong></div>
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<div style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px;">
An original article by TGIF Bazaars</div>
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TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0tag:blogger.com,1999:blog-4011219245160918663.post-66222655185939815832016-03-22T13:25:00.000+08:002016-03-25T13:38:40.596+08:00Setting up your Bazaar Business - Chapter 3 WHAT (do you want to sell) ? (Repost from Facebook)<div class="mts _50f8" style="background-color: white; color: #9197a3; font-family: helvetica, arial, sans-serif; font-size: 12px; line-height: 16.08px; margin-top: 5px;">
First published : <a class="_39g5" href="https://www.facebook.com/notes/tgif-bazaars/setting-up-your-bazaar-business-chapter-3-what-do-you-want-to-sell-/532372576884134" style="color: #9197a3; cursor: pointer; text-decoration: none;">26 February 2014 at 21:11</a><span class="timelineUnitContainer" style="position: relative;"><a class="passiveImg fbAudienceHover timelineAudienceSelector" data-hover="tooltip" data-tooltip-content="Public" href="https://www.facebook.com/notes/tgif-bazaars/setting-up-your-bazaar-business-chapter-3-what-do-you-want-to-sell-/532372576884134#" role="button" style="color: #3b5998; cursor: pointer; margin-left: 5px; margin-top: -3px; position: relative; text-decoration: none; top: 2px;"><i class="img sp_Qg5nf0MIyzn sx_194c38" style="background-image: url("/rsrc.php/v2/yv/r/ZYpT1aFajd7.png"); background-position: -39px -70px; background-repeat: no-repeat; background-size: auto; display: inline-block; height: 12px; width: 12px;"></i></a></span></div>
<div class="_5k3v _5k3w clearfix" style="background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 20px; margin-top: 16px; overflow: hidden; word-wrap: break-word; zoom: 1;">
In Chapter 1, we explored some of the reasons WHY you want to set up a bazaar business.<br />
<br />
Namely;<br />
<br />
a) Get rid of things that take up storage space, such as:<br />
b) Try out Entrepreneurship<br />
c) Strengthen your business<br />
d) Sell and showcase your artisan crafts and products<br />
e) Test market a new product you are launching<br />
f) Educate your children<br />
g) To raise funds for your cause<br />
<br />
In Chapter 2, we explored some of the thinking behind WHO do you want to sell to?<br />
<br />
Some examples:<br />
<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>Families with kids</li>
<li>Teenagers (14 to 18)</li>
<li>Young adults (21 and above)</li>
<li>Middle agers</li>
<li>Courting or married couples without kids</li>
<li>Single professionals</li>
<li>Hobbyists such as toy collectors</li>
<li>Ladies</li>
</ul>
<br />
<strong>This chapter we shall think about ‘What’ do you want to sell?</strong><br />
<br />
First and foremost, every bazaar and flea market organizer in Singapore has a wish-list for their merchandise mix. Some organizers are very strict in their curating, some are more liberal, and others are... ah well you can basically send anything you want to.<br />
<br />
But, really … do you? Can you?<br />
<br />
<span class="fbUnderline"><strong>ONE)</strong></span><br />
<br />
First, you need to be sure that what you are selling is permitted by the authorities – please do a google search, and you’d also be as surprised as us! You actually need a permit from the police to sell some 2nd hand goods.<br />
<br />
<a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fwww.spf.gov.sg%2Flicence%2Fframeset_SD.html&h=rAQGxZI8q&s=1" rel="nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://www.spf.gov.sg/licence/frameset_SD.html</a><br />
<br />
<br />
<strong>SECONDHAND GOODS DEALERS</strong><br />
<br />
<strong>Regulation of Secondhand Goods Dealers</strong><br />
<strong> </strong>1. Under the Secondhand Goods Dealers Act, Cap 288A, all dealers, excluding pawnbrokers who are licensed under the Pawnbrokers’ Act, who deal in the following secondhand goods (henceforth referred to as “scheduled goods”) would be regulated, regardless of whether such dealing takes place at a shopfront, via a makeshift stall or over the Internet:<br />
<br />
<ol style="padding: 0px 10px 0px 25px;">
<li>Cameras, video-graphic and photographic equipment including lenses;</li>
<li>Computers including Tablet Personal Computers, Laptops, Palmtops, Personal Digital Assistants and computer accessories;</li>
<li>Handphones, Personal Digital Assistant Handphones and Smartphones;</li>
<li>Compact Disc players and Moving Picture Experts Group-1 Audio Layer 3 players and Moving Picture Experts Group-1 Audio Layer 4 players;</li>
<li>Jewellery set with precious stones including but not limited to diamonds, jade, rubies, sapphires and emeralds;</li>
<li>Jewellery made from platinum, gold and white gold without precious stones;</li>
<li>Pawn tickets;</li>
<li>Watches;</li>
<li>Cables and wires made of copper;</li>
<li>Items (in whole or parts) that are made of copper, stainless steel, aluminium, steel or brass or a composite of such metals, and that are used or intended to be used as fittings or installations that form part of, or are attached to, any building, road, sidewalk, amenity or other place (whether public or private), including but not limited to the following:<ol style="padding: 0px 10px 0px 25px;">
<li>bicycle racks;</li>
<li>drain covers;</li>
<li>dry risers;</li>
<li>earth bars;</li>
<li>fencings;</li>
<li>frames or other parts of a door or window;</li>
<li>grills;</li>
<li>hydrants;</li>
<li>lightning conductors;</li>
<li>manhole covers;</li>
<li>meters;</li>
<li>over-ground boxes;</li>
<li>park benches;</li>
<li>pipes;</li>
<li>railings;</li>
<li>rubbish bins or parts thereof;</li>
<li>signs or signposts;</li>
<li>sinks;</li>
<li>television aerials; or</li>
<li>water taps; or</li>
<li>Scraps of copper, stainless steel, aluminium, steel or brass or any composite of such metals, whether in the form of bars, rods, sheets, turnings or parts of disassembled items or articles, or otherwise, but excluding scraps derived from drink cans or household utensils or articles.</li>
</ol>
</li>
</ol>
2. Dealers who do not deal in any of the above scheduled goods will not be regulated under the Secondhand Goods Dealers Act.<br />
Privacy Statement Terms and Conditions<br />
COPYRIGHT © 2006 SINGAPORE POLICE FORCE<br />
<br />
As you can see, pre-loved clothes and handbags are not in the list, (that explains why we see a lot of these being sold at flea markets and bazaars :-) ).<br />
<br />
<span class="fbUnderline"><strong>TWO)</strong></span><br />
<br />
Items that infringe on copyright and trademarks<br />
<br />
<a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1euFJqe&h=KAQExdnlv&s=1" rel="nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://bit.ly/1euFJqe</a><br />
<br />
<strong><strong>A. </strong><strong>What is copyright?</strong></strong><br />
<ol style="padding: 0px 10px 0px 25px;">
<li>What is protected by copyright?</li>
<li>What is not protected by copyright?</li>
<li>Copyright and registered designs</li>
<li>Rights of a copyright owner</li>
<li>Term of protection</li>
<li>Legislation governing copyright</li>
</ol>
Copyright protects works like novels, computer programmes, plays, sheet music and paintings. Generally, the author of a copyright work has the right to reproduce, publish, perform, communicate and adapt his work. These exclusive rights form the bundle of rights that we call copyright and enable the owner to control the commercial exploitation of his work.<br />
<br />
<strong>What is protected by copyright?</strong><br />
Copyright protects the expression of ideas (e.g. words and illustrations). Ideas alone are not protected.<br />
The following may be protected under copyright law:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>Literary works (e.g., written works, source codes of computer programs)</li>
<li>Dramatic works (e.g.,. scripts for films and dramas)</li>
<li>Musical works (e.g., melodies)</li>
<li>Artistic works (e.g., paintings, photographs)</li>
<li>Published editions of the above works</li>
<li>Sound recordings</li>
<li>Films</li>
<li>Television and radio broadcasts</li>
<li>Cable programmes</li>
<li>Performances</li>
</ul>
<strong>What is not protected by copyright?</strong><br />
Subject matter not protected by copyright include:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>Ideas or concepts</li>
<li>Discoveries</li>
<li>Procedures</li>
<li>Methods</li>
<li>Works or other subject matter that have not be made in a tangible form in a recording or writing</li>
<li>Subject matter that is not of original authorship</li>
</ul>
<strong>Copyright and registered designs</strong><br />
When an artistic work, such as a drawing or a sculpture, is applied to a product and industrially produced (i.e. more than 50 copies of the products are produced), the copyright protection will no longer cover that artistic work. It may be protected as a registered design under the Registered Designs Act (Cap. 266), if the registration criteria are met.<br />
For more information on registered design and its registration criteria, please see Registered Designs.<br />
<br />
<strong>Rights of a copyright owner</strong><br />
<br />
Literary, dramatic and musical works<br />
<br />
Authors enjoy the exclusive rights to:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>reproduce the work;</li>
<li>publish the work;</li>
<li>perform the work in public;</li>
<li>communicate the work to the public; and</li>
<li>make an adaptation of the work.</li>
</ul>
Artistic works<br />
Artists enjoy the exclusive right to:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>reproduce the work;</li>
<li>publish the work; and</li>
<li>communicate the work to the public.</li>
</ul>
Published editions of literary, dramatic, musical or artistic works<br />
The publisher has the exclusive right to make a reproduction of the edition.<br />
Sound recordings<br />
The producer of a sound recording enjoys the exclusive rights to:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>make a copy of the sound recording;</li>
<li>rent out the sound recording;</li>
<li>publish the sound recording if it is unpublished; and</li>
<li>make available to the public a sound recording by means or as part of a digital audio transmission.*</li>
</ul>
* Where the sound recording is made available to the public through a non-interactive digital audio transmission, the producer of the recording shall be entitled to equitable remuneration. This remuneration can be agreed between the parties or determined by the Copyright Tribunal.<br />
<br />
Films<br />
The producer of a film enjoys the exclusive rights to:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>make a copy of the film;</li>
<li>cause the film to be seen in public; and</li>
<li>communicate the film to the public.</li>
</ul>
Television and radio broadcasts<br />
The broadcaster enjoys the exclusive rights to:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>make a recording of the broadcast;</li>
<li>rebroadcast;</li>
<li>communicate the broadcast to the public; and</li>
<li>cause the broadcast to be seen or heard by a paying audience.</li>
</ul>
Cable programmes<br />
The producer of the cable programme enjoys the exclusive rights to:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>make a recording of the cable programme;</li>
<li>communicate the cable programme to the public; and</li>
<li>cause the cable programme to be seen or heard by a paying audience.</li>
</ul>
Performances<br />
The performer has the right to authorise the following uses:<br />
<ul style="list-style-type: square; margin: 10px 0px; padding: 0px 10px 0px 25px;">
<li>allow the performance to be seen and heard, or seen or heard, live in public;</li>
<li>make a direct or indirect sound recording of his live performance;</li>
<li>make available a recording of the performance to the public in such a way that the recording may be accessed by any person from a place and at a time chosen by him;</li>
<li>sell, rent, offer for sale, distribute or import such recordings for these purposes;</li>
<li>publish a recording of a performance (if not previously published); and</li>
<li>communication of the live performance to the public (including broadcasting, internet dissemination and inclusion of the performance in a cable programme).</li>
</ul>
"Communicate" means to transmit by electronic means a work or other subject matter, whether or not it is sent in response to a request, and includes:<br />
<ol style="padding: 0px 10px 0px 25px;">
<li>broadcasting;</li>
<li>inclusion in a cable programme; and</li>
<li>the making available of the work or other subject matter in such a way that the work or subject matter may be accessed by any person from a place and at a time chosen by him (e.g. access over the internet).</li>
</ol>
<strong>Term of protection</strong><br />
The duration varies according to the type of copyright work concerned.<br />
<br />
Literary, dramatic, musical and artistic works<br />
70 years from the end of the year in which the author died.<br />
If the work is published after the death of the author, it lasts for 70 years, from the end of the year in which the work was first published.<br />
<br />
Published editions of literary, dramatic, musical or artistic works (layout)<br />
25 years from the end of the year in which the edition was first published.<br />
<br />
Sound recordings and films<br />
70 years from the end of the year in which the sound recording or film was first published.<br />
<br />
Broadcasts and cable programmes<br />
50 years from the end of the year of making the broadcast or cable programme.<br />
<br />
Performances<br />
70 years from the end of the year of the performance.<br />
<br />
<br />
<strong>Legislation governing copyright</strong><br />
<br />
The Copyright Act (Cap. 63) and its subsidiary legislation form the legislation governing copyright law in Singapore.<br />
The latest legislation updates can be viewed here.<br />
Questions? Write to us at ipos_ced@ipos.gov.sg<br />
<em>Last updated</em><em> </em><em>on</em><em> </em><em>30-Dec-2013</em><br />
<br />
<strong>B. What is Trademark Infringement?</strong><br />
<br />
<a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1k7WPCd&h=NAQEype3a&s=1" rel="nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://bit.ly/1k7WPCd</a><br />
<strong>Meaning of infringing goods, material or articles and counterfeit goods or trade mark</strong><br />
<br />
3. —(1) For the purposes of this Act —<br />
(<em>a</em>) “infringing goods”, “infringing material” and “infringing articles” shall be construed in accordance with subsections (2), (3)and (4), respectively; and<br />
(<em>b</em>) “counterfeit goods” and “counterfeit trade mark” shall be construed in accordance with subsections (5) and (6), respectively.<br />
<br />
<em>[20/2004]</em><br />
<br />
(2) Goods are “infringing goods”, in relation to a registered trade mark, if they or their packaging bears a sign identical with or similar to that mark and —<br />
<br />
(<em>a</em>) the application of the sign to the goods or their packaging was an infringement of the registered trade mark;<br />
(<em>b</em>) the goods are proposed to be imported into Singapore and the application of the sign in Singapore to them or their packaging would be an infringement of the registered trade mark; or<br />
(<em>c</em>) the sign has otherwise been used in relation to the goods in such a way as to infringe the registered trade mark.<br />
<br />
(3) Material is “infringing material”, in relation to a registered trade mark, if it bears a sign identical with or similar to that mark and either —<br />
(<em>a</em>) it is used for labelling or packaging goods, as a business paper, or for advertising goods or services, in such a way as to infringe the registered trade mark; or<br />
(<em>b</em>) it is intended to be so used and such use would infringe the registered trade mark.<br />
<br />
(4) “Infringing articles”, in relation to a registered trade mark, means articles —<br />
(<em>a</em>) which are used for making copies of a sign identical with or similar to that mark; and<br />
(<em>b</em>) which a person has in his possession, custody or control, knowing or having reason to believe that they have been or are to be used to produce infringing goods or material.<br />
<em>[20/2004]</em><br />
(5) Goods are “counterfeit goods”, in relation to a registered trade mark, if —<br />
(<em>a</em>) they are infringing goods in relation to that mark; and<br />
(<em>b</em>) the sign borne by them or their packaging is a counterfeit trade mark.<br />
<em>[20/2004]</em><br />
<br />
(6) A sign is a “counterfeit trade mark”, in relation to a registered trade mark, if the sign —<br />
(<em>a</em>) is identical with or so nearly resembling the registered trade mark as to be calculated to deceive; and<br />
(<em>b</em>) is applied to goods or services —<br />
(i) without the express or implied consent (conditional or otherwise) of the proprietor of the registered trade mark; and<br />
(ii) to falsely represent the goods or services to be the genuine goods or actual services of the proprietor or a licensee of the registered trade mark.<br />
<em>[UK Trade Marks Act 1994, s. 17]</em><br />
<br />
<span class="fbUnderline"><strong>THREE)</strong></span><br />
<br />
Edible items<br />
<br />
If you wish to sell food items at bazaars and flea markets in Singapore, please check with the respective organisers on the items you wish to sell. Any good organiser will would be able to advise you accordingly, for they would have to first acquire the right permits and licensing for their event to have food for sale.<br />
<br />
Food safety in Singapore is governed by the National Environmental Agency (NEA) and the Agri-Food & Veterinary Authority (AVA)<br />
<br />
<ol style="padding: 0px 10px 0px 25px;">
<li>The AVA is the authority that covers food importation into Singapore. If you are in the business of importing foodstuff to distribute in Singapore you would be very familiar with the requirements: <a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1hQLtlP&h=wAQFmitKr&s=1" rel="nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://bit.ly/1hQLtlP</a></li>
<li>If you are in the business of making foodstuff for sale, take note: <a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1dwVptf&h=5AQFu3fvO&s=1" rel="nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://bit.ly/1dwVptf</a></li>
<li>If you are in the business of selling foodstuff at the bazaar, it would be to your advantage to know that your supplier is licensed to supply with you foodstuff that is safe, and the delicious snacks and ice cream they produced have been subject to both the AVA and NEA’s approval</li>
</ol>
<br />
<ol style="padding: 0px 10px 0px 25px;">
<li>It is also good for consumers to know that the foodstuff they buy from you are also subject to: <a href="http://l.facebook.com/l.php?u=http%3A%2F%2Fbit.ly%2F1hwvC7H&h=iAQGowLB3&s=1" rel="nofollow" style="color: #3b5998; cursor: pointer; text-decoration: none;" target="_blank">http://bit.ly/1hwvC7H</a></li>
</ol>
<br />
<span class="fbUnderline"><strong>Four)</strong></span><br />
<br />
Market consideration<br />
<br />
<strong>Last but not least, A FEW IMPORTANT question you <span class="fbUnderline">MUST</span> ask yourself running a bazaar booth business:</strong><br />
<br />
Do I want to sell what I want to sell, or do I want to sell what people want to buy?<br />
Do people want to buy what I am selling at prices that they are willing to pay, and I am willing to sell at?<br />
Do the nature of my products allow for repeated sales to the same customers?<br />
Do I want to compete with other vendors or are there ways for us to help one another out?<br />
Do the bazaars have good organisers who can help me succeed in my business?<br />
Am I willing to invest effort, time and resources to make my bazaar business a success?<br />
<br />
<br />
<br />
In Chapter 4, we will share some thoughts on ‘How’ do you want to sell your wares?<br />
<br />
Stay tuned!<br />
<br />
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<br />
An original article by TGIF Bazaars</div>
TGIF Bazaarshttp://www.blogger.com/profile/15817886134307078059noreply@blogger.com0