Tuesday, March 22, 2016

Setting up your own Bazaar Business - Preface: What is a bazaar and how is it different from a flea market? (Repost from Facebook)

First published: 10 February 2014 at 23:15
What is a bazaar and how is it different from a flea market ?

(Before you read on, you will get a million and one answers when you search for this online, but here’s our point of view).

Fundamentally, they are the same as both the bazaar and flea market are physical spaces where buyers transact and interact with sellers.

The principle of buyers-transacting-with-sellers is also identical to that of retail malls, shopping centres, supermarkets, markets or shops - the seller offers a product or service in exchange for money

Some buyers pay in cash, other pay with credit or debit cards.

In today’s world, buying and selling can also take place online – that’s another whole school of thought and literature behind it  – BUT, there are some things that keep people going back to malls and shops : (depending on the product) shoppers still want to look, feel, smell or taste the merchandise before they decide to buy.

There are also many other reasons behind why people want to sell online – lower cost of business, global reach of target audience, convenient as it can be home-based, orders can be received 24 hours… Certainly, we can save this discussion for another time.

So ultimately what makes each of the above physical spaces unique from one another is theonsite experience – what people (both buyers and sellers) hear, feel, see, smell, feel, think and DO!

Thus this heavily influenced by many factors such as:
  • Environment – ambience, look and feel of the place, how it is set up;
  • Product display – whether they are attractively displayed ;
  • Overall offerings such as merchandise, activity, recreational mixes to the shopper;
  • last but not least, human factors such as the mood and personalities of the people

Some sources on the internet would say that the origins of flea markets are where you can find treasures amongst clothes infested with fleas (hence the term flea market), and other used, unwanted thrashed items.

The modern day flea market (Sungei road excluded) however, has evolved to also include artisan handicrafts, collectible items, bags, cheap costume jewellery, fashion and accessories…to name a few.  Good quality pre-loved items can also be found at such fleas.

So what makes a bazaar different from a flea market in Singapore?

The simplest answer really is :  it is firstly the overall experience and secondly, the merchandise mix.

Experience this for yourselves 8)







An original article by TGIF Bazaars

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